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TEGNA · 4 days ago

Account Executive

WBNS-TV Columbus

Full-time

Onsite

Entry, Mid Level

2+ years exp

TEGNA Inc. is a media company that provides trusted local news and services across the United States. They are seeking a highly motivated Account Executive to join their local sales team, responsible for building relationships and generating revenue through various media resources. The role involves developing advertising solutions, conducting client needs analyses, and collaborating with internal teams to deliver effective marketing strategies.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly and annual basis

Prospect and set appointments with businesses we do not currently work with in order to conduct Client Needs Analyses to better understand their unique problems, and the solutions we can propose to solve them

Develop advertising solutions for new customers that deliver results to their customers

Work target accounts in the pipeline at all times and replenish as these accounts emerge

Conduct Needs Analyses and account reviews to uncover the customer's most essential needs

Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more

Able to demonstrate product knowledge and value to their customers

Able to explain the benefits of Digital (OTT, Display and Local.com) and its integration with TV

Effectively negotiate with customers to meet a winning return on investment

Upsell current customers by providing proof of performance and solid results

Collaborate internally to provide timely and accurate traffic instructions and conduct account maintenance including make-goods posts, and aging/collections

In collaboration with pre-sales team, create and deliver formal written and verbal presentations to clients

Use CRM to manage day to day activity, build a pipeline and ensure execution, in addition to forecasting weekly

Qualification

Digital media salesAdvertising solutionsCRM softwareDigital marketing channelsPresentation skillsData interpretationMicrosoft Office SuiteNegotiation skillsCommunication skillsSelf-motivated

Required

2+ years of experience in digital media sales, advertising, or a related industry

Proven track record of meeting or exceeding sales targets in a competitive environment

Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing

Excellent communication, negotiation, and presentation skills

Ability to interpret data and analytics to provide actionable insights

Self-motivated, with a passion for sales and digital media

Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.