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Veritiv · 1 week ago

Marketing Cloud Technology Owner

Atlanta, GA

Full-time

Onsite

Senior Level

5+ years exp

Veritiv is a leading full-service provider of packaging solutions, and they are seeking a Marketing Cloud Product Owner to lead the strategy, management, and execution of their Salesforce Marketing Cloud platform. This role involves product ownership and technical expertise to deliver innovative marketing solutions and ensure effective campaign execution.

B2BLogisticsSupply Chain Management

Responsibilities

Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud

Develop and maintain the platform roadmap in alignment with business goals

Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations

Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates

Evaluate and integrate new AI-driven features and marketing innovations

Configure data extensions, segmentation, and personalization logic

Set up and maintain reusable assets such as content blocks, templates, and automations

Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.)

Conduct A/B and multivariate tests to improve campaign effectiveness

Monitor campaign metrics, provide performance insights, and recommend data-driven optimizations

Leverage AI and predictive analytics for personalization and audience targeting

Train and support marketing team members on platform features and best practices

Act as the liaison between commercial strategy, marketing, IT, and external partners

Maintain documentation and governance for consistent execution across campaigns

Qualification

Salesforce Marketing CloudEmail campaign managementData segmentationAI-driven featuresA/B testingTrainingCollaborationDocumentation

Required