Dr. Schär · 4 weeks ago
Regional Sales Manager- East
Dr. Schär is focused on driving brand growth initiatives in the Eastern region. The Regional Sales Manager will be responsible for promoting the Schar brand, managing relationships with brokers and distributors, and achieving sales and distribution goals.
Food Production
Responsibilities
Grow Schar brand sales and distribution in the Eastern region by building and maintaining strong relationships with brokers, distributors, and key retail accounts
Collaborate with brokers and distributor account managers to execute sales strategies and achieve regional volume and distribution goals
Implement, monitor, and measure promotional strategies and spending with retailers, distributors, and brokers as designated
Develop impactful sales presentations and related materials in collaboration with Marketing, and present to distributors, brokers, and retailers
Support the development of planograms for distributors and retailers based on internal sales or syndicated data (e.g., SPINS)
Coordinate retail activities with the “Professionals” group for designated accounts
Attend trade shows, distributor shows, and retailer functions to promote the Schär brand and strengthen relationships
Monitor distribution, retail pricing, and competitive activity, and provide timely reports and insights to management
Support the annual Business Plan development process
Responsibilities may evolve based on business needs; the employee is expected to remain agile and perform other duties as assigned by management to support the success of the organization
Partner with brokers, distributors, and retail accounts to implement Category Management best practices in the Eastern region
Utilize syndicated and internal data to analyze category performance, recommend SKU optimization, and identify emerging trends
Work with Sales Leadership and Marketing to develop and update planograms and product placement strategies
Maintain fiscal and budgetary accountability for designated retail customers, including deductions, terms, slotting, and trade spending
Support the Sales team in the annual budget planning process
Qualification
Required
Bachelor's degree in Business, Economics, or a related field; MBA a plus
5–8 years of experience in CPG sales strategy, planning, or sales operations
Strong business acumen and deep understanding of retail dynamics
Expertise in Excel and analytical tools; experience with data platforms like Nielsen, IRI, or SPINS
Exceptional communication skills, with ability to influence cross-functional teams
Strong organizational skills with the ability to manage multiple high-impact projects simultaneously
Willingness to travel as needed (approx. 50%)
Preferred
Prior experience supporting a national salesforce or category/commercial team
Company
Dr. Schär
Our story began in 1922 in South Tyrol, the heart of the Alps, with a vision to improve the lives of people with special nutritional needs.
Funding
Current Stage
Late StageRecent News
Food Business News
2023-01-18
2022-11-20
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