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Betches Media · 5 days ago

Branded Content Manager

New York, United States

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

3+ years exp

Betches Media is a leading digital media and lifestyle destination for women, known for its humorous and engaging approach. They are seeking a Branded Content Manager to create compelling branded content while collaborating with various teams to ensure alignment with client needs and brand voice.

Publishing

Growth Opportunities

Responsibilities

Write, execute, and appear in engaging, humorous content for branded content across web, social, and newsletters, incorporating brand messaging while staying true to the Betches voice

Script social video series alongside our branded video team

Work closely with the data and analytics teams to assess content performance and shift strategy based on those findings

Advocate for our content during all stages of the branded content process to ensure it’s executed in alignment with our most recent findings, best practices, and audiences in mind

Work closely with organic content teams to implement key learnings and share performance insights

Collaborate frequently and efficiently with other areas of the business, including marketing, editorial, and sales

Sit-in on both internal and external kick-off calls and work closely with the account management team to craft and edit content that aligns with client needs

Serve as the touchpoint for organic content managers to ask questions, share suggestions, and raise concerns regarding branded content day to day

Work closely with the senior director of branded content to ideate big-picture ideas around tentpoles, key pulse moments, and other larger campaigns

Qualification

Branded content strategyEditorial experienceEngaging copywritingBranded marketing knowledgeAdobe IllustratorPhotoshopCanvaAfter EffectsOrganizational skillsCreative mindsetTeam collaborationFlexibility

Required

3-5 years of branded content strategy and/or editorial experience

Strong knowledge of branded marketing and editorial strategies

Proven track record in producing engaging marketing or editorial content

A demonstrated ability to write engaging, funny, and clean copy in line with the Betches voice

The agility and flexibility to work in a small, fast-moving team and a growing business

Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines

Familiarity with and strong enthusiasm for entire Betches Media brand

Quick, witty creative mindset with a knack for ideation and thoughtful experimentation

Preferred

Bachelor's degree from an accredited college or university preferred

Proficient in Adobe Illustrator, Photoshop, Canva or After Effects

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees