SmartBug Media · 3 months ago
Sr. Manager, Marketing Strategy (Senior Living Experience)
United States
Full-time
Remote
Senior Level
6+ years expSmartBug Media is a full-service digital agency focused on creating resilient growth across the customer lifecycle. The Sr. Manager, Marketing Strategy will collaborate with client executives to define goals and develop comprehensive strategies while maintaining strong client relationships and ensuring exceptional customer experiences.
AdvertisingConsultingMarketingPublishingSearch EngineSocial Media Marketing
Responsibilities
Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives
Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges
Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
Act as the main point of contact and the face of SmartBug for your clients
Address client feedback and concerns promptly
Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference
Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations)
Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor
Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle
Develop lead nurturing strategies to build long-term relationships with potential residents and families
Develop and implement comprehensive marketing strategies to drive brand visibility, generate qualified leads, and increase occupancy rates across multiple senior living communities
Oversee the planning and execution of events (e.g., webinars, educational seminars, tours) to engage prospective residents and their families
Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth
Develop full customer lifecycle strategy for clients that meets their stated business goals—demonstrating ROI for your clients should be your North Star
Understanding of third-party tools and how they integrate with HubSpot for the purposes of recommending strategies
Work with SmartBug technologists to optimize client’s HubSpot instances as well as execute the technology strategy in HubSpot
Work with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients’ sales processes
Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star
Use insights to optimize strategies and improve results
Work with specialty strategists to provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data
Directly manage and develop 1-2 account specialists—you are responsible for their performance and their development
Lead a cross-functional team of digital strategy professionals specializing in demand generation, sales and CRM, customer success, technology, copy and design, website development, paid media, and public relations
Monitor and manage campaign budgets and scope
Track and meet effective billing rate (EBR) goals
Work with internal SmartBug team to ensure quality work is delivered to clients
Ensure you create and follow processes that result in differentiated client results and quality
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Minimum of 6 years of experience in digital strategy
Minimum of 5 years of experience in the Senior Living industry
Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS
Proven experience with WelcomeHome CRM
Proven ability to lead and direct a team of professionals working on client accounts
Experience in setting and achieving annual and quarterly goals for clients
Demonstrated ability to build and maintain a positive and productive team spirit
Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments
Strong interpersonal skills and the ability to inspire and motivate a team
Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values
Exceptional communication and presentation skills
High level of organization, attention to detail, and the ability to manage multiple priorities
Strong problem-solving capabilities and the ability to navigate complex challenges
High level of integrity, work ethic, and professionalism
Passion for client success and a commitment to delivering outstanding results
Preferred
Experience working remotely in similar roles is strongly preferred
HubSpot essential certifications
Benefits
Health insurance with company contribution
Paid maternity and paternity leave
Paid vacation
Paid time off
Winter Closure from December 25th - January 1st 2026
4-week paid sabbatical every 5 years of employment
Monthly remote work allowance
401(k) with employer matching
Flexible spending plan
Company-funded short-term disability and life insurance
Long-term disability
Training budget
The flexibility of working remotely
MacBook Air issued to you at time of hire
Company
SmartBug Media
SmartBug Media is a digital and content marketing firm that offers a variety of services to its clients.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
American Discovery Capital
2020-02-20Private Equity
Leadership Team
Ryan Malone
Chairman of the Board
Recent News
2025-06-04
Company data provided by crunchbase