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Teva Pharmaceuticals · 1 week ago

Assoc Dir Marketing HCP Promotion Uzedy

Parsippany, NJ

Full-time

Hybrid

Director/Executive

$146K/yr - $192K/yr

7+ years exp

Teva Pharmaceuticals is on a mission to make good health more affordable and accessible. The Associate Director of Marketing HCP Promotion will be responsible for executing the HCP strategy, developing campaigns targeting Health Care Providers, and collaborating with various teams to ensure successful implementation and alignment with brand objectives.

BiopharmaHealth CareMedicalPharmaceutical

Responsibilities

Implement the overall marketing strategy including brand positioning, messaging, and target audience identification

Work closely with all agency partners to lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, personal, non-personal, KOL engagement, congresses and other relevant platforms

Evolve HCP messaging and campaign elements

Identify and pursue opportunities to drive brand growth

Diagnose obstacles to brand growth and work collaboratively to provide solutions

Assist in the annual brand planning process

Manage and coordinate all HCP and KOL programs and efforts

Analyzes market data and information to make informed decisions

Partner with field sales force, sales leadership, and sales training to develop and execute promotional efforts and training initiatives

Analyze market data and information to help inform tactical and strategic decision making

Lead and participate in sales and marketing planning meetings

Collaborate with cross-functional teams, (Market Access, Sales, Operations, Medical, PARC) to ensure alignment and maximize the impact of marketing initiatives

Manage and optimize the marketing budget to ensure efficient allocation of resources and maximize return on investment

Responsible for the promotional approval process of materials

Follow all policies and procedures

Evaluate and maximize ROI on marketing projects/programs

Ability to manage people and processes without a direct reporting structure

Brand liaison to all customer facing teams

Works collaboratively with internal and external partners to ensure flawless execution of the brand plan

Attend HCP customer meetings as well as other business related meetings and congresses

Deliver effective and informative presentations to customer facing functions and Sr. Management

Qualification

CNS/Neurology experienceMarketing strategy executionAgency managementProject managementCross-functional collaborationAnalytical skillsCommunication skillsLeadership abilityOrganizational skills

Required

Bachelor's degree required

7-10 years' experience in marketing and/or sales required

Experience in managing an Agency of Record or other agencies that support a brand required

Excellent verbal, written, organization and interpersonal skills required

Strong pharmaceutical industry and business acumen

Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis with a recommendation

Synthesizes complex and diverse information, recognizes trends and/or interrelationships

Ability to meet objectives and deadlines

Project management experience and the ability to manage and coordinate projects with multiple internal partners and vendors

Demonstrated leadership ability including cross-functional and global teams

Manage complexity and urgency

Preferred

MBA or master's degree in marketing preferred

Experience in CNS/Neurology strongly preferred

Benefits

Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.

Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.

Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.

Life and Disability Protection: Company paid Life and Disability insurance.

Employee Assistance Program

Employee Stock Purchase Plan

Tuition Assistance

Flexible Spending Accounts

Health Savings Account

Life Style Spending Account

Volunteer Time Off

Paid Parental Leave, if eligible

Family Building Benefits