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AstroNova, Inc. · 4 months ago

National Sales Manager, T&M Data Acquisition

Warwick, RI

Full-time

Onsite

Mid, Senior Level

$75K/yr - $97K/yr

AstroNova, Inc. is a company specializing in Test & Measurement Data Acquisition Products, and they are seeking a National Sales Manager to promote these products to new and existing customers across various industries in North America. The role involves managing a network of representatives, developing customer relationships, and achieving sales revenue goals.

Electronics

Responsibilities

Manage and support a network of manufacturers’ representatives in North America, ensuring alignment with company goals and sales strategies

Develop and maintain strong relationships with representatives and key customers

Provide technical product knowledge and expertise to support sales efforts and customer needs

Generate, track, and manage leads through the sales pipeline

Prepare and deliver accurate and timely quotations and proposals

Collaborate with the internal team to ensure smooth order processing and customer satisfaction

Support and coordinate marketing initiatives, including campaigns, trade shows, and promotions

Monitor market trends, competitor activities, and customer requirements to identify growth opportunities

Develop sales forecasts, set targets, and report on performance to management

Provide training and guidance to representatives on product features, applications, and sales strategies

Provide on-site and web-based product demonstrations

Consolidate sales representatives’ forecasts and maintain a monthly forecast

Optimize channel strategy, including identifying new sales partners

Maintain and support CRM database and ensure accurate data and forecasting

Maintain field demo equipment inventory records

Assist in researching and defining new product requirements

Assist in developing marketing materials and campaigns

Support international sales team and representatives by answering technical questions, providing quotations, etc

Qualification

Sales managementTechnical product knowledgeCRM systemsEngineering degreeData acquisition systemsInterpersonal skillsCommunication skillsNegotiation skillsPresentation skillsOrganizational skills

Required

Proven experience in sales management, preferably with technical products

Bachelor's degree in engineering (electrical or industrial engineering preferred)

Strong technical aptitude with the ability to understand and explain product features and applications

Excellent interpersonal, communication, negotiation, and presentation skills

Strong organizational skills and ability to manage multiple priorities

Proficiency in CRM systems and Microsoft Office Suite

Willingness to travel approximately 25–40% of the time

Preferred

Experience managing manufacturers' representatives or channel partners preferred

Experience using or selling data acquisition systems

Company

AstroNova, Inc.

AstroNova® (formerly Astro-Med, Inc.) is a global leader in developing and applying data visualization technologies in products serving industrial, packaging, aerospace, and defense markets.

Founded in 1969