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Vanilla · 2 months ago

Content Marketing Manager

United States

Full-time

Remote

Mid Level

$75K/yr - $90K/yr

3+ years exp

Vanilla is a startup aiming to modernize estate planning through an AI-powered platform. The Content Marketing Manager will oversee content creation and strategy to enhance brand presence and lead generation in the wealth management technology sector.

Artificial Intelligence (AI)Financial ServicesFinTechInformation TechnologySoftwareWealth Management

No H1B

Responsibilities

Write clear, authoritative copy for blogs, email campaigns, webpages, and digital ads tailored to financial advisors and wealth management leaders

Partner with Sr. Brand Marketing Manager to develop content supporting thought leadership initiatives (e.g. white papers, client stories, speaker abstracts)

Repurpose long-form content (e.g., webinars, white papers) into shorter assets for use across multiple channels

Collaborate with internal stakeholders and SEO agencies to research keywords, optimize existing content, and identify new content opportunities

Ensure all content adheres to SEO best practices and supports inbound traffic and conversion goals

Align with Sr. Brand Marketing Manager to maintain a content calendar, ensuring consistent execution across campaigns and initiatives

Coordinate content production across internal teams and agency partners to ensure on-time delivery

Upload and format web and blog content in WordPress, ensuring brand and SEO consistency

Track and report on content performance, engagement, and conversion metrics to inform ongoing strategy

Develop and publish posts across LinkedIn, X (Twitter), and industry communities to build brand awareness and authority

Collaborate with design to produce visually engaging, on-brand content

Engage directly with influencers, clients, and prospects to amplify reach and foster relationships within the advisor and fintech ecosystem

Manage webinar content, logistics, timelines, and cross-team deliverables

Coordinate pre- and post-event marketing, including promotions, follow-ups, and on-demand content

Partner with go-to-market teams to align webinar topics with pipeline and retention goals

Qualification

Content MarketingB2B SaaS ExperienceSEO KnowledgeWordPressHubSpotGoogle AnalyticsEditing SkillsSocial Media EngagementProject ManagementWriting Skills

Required

3+ years of experience in content marketing, preferably within B2B SaaS, fintech or wealthtech

Exceptional writing and editing skills, with the ability to translate complex financial and technology concepts into clear, engaging content

Proven ability to manage multiple projects with tight deadlines

Familiarity with tools such as WordPress, HubSpot (or similar CRM/marketing automation platforms), Google Analytics, and social scheduling tools

Understanding of SEO, lead nurturing, and content performance metrics

Comfortable working in a regulated or compliance-conscious industry (wealth management or financial services experience is a plus)

Candidates must be legally authorized to work in the United States without the need for sponsorship now or in the future. Vanilla is unable to provide visa sponsorship at this time