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Barkley · 3 months ago

Senior Media Planner

Kansas City, MO

Full-time

Onsite

Mid, Senior Level

$57K/yr - $71K/yr

3+ years exp

BarkleyOKRP is a media planning and buying service provider that focuses on full-funnel strategies. The Senior Media Planner will be responsible for developing strategic media recommendations and managing client media budgets while collaborating with various internal teams and clients.

Advertising

Responsibilities

Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives

Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance

Build strategic media audiences through 3rd party syndicated audience tools (Nielsen, Mintel, Comscore, MediaTools, Commspoint, MRI-Simmons, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors

Use competitive intelligence tools to identify category white space and support media strategy

Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase

Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment

Crafting internal and external POVs based on trending topics impacting the media landscape, category or market trends, clearly articulating the impact to media recommendations

Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams

Qualification

Media Planning ExperienceStrategic Problem-SolvingData AnalysisTraditional Media KnowledgeDigital Media KnowledgeMathematical SkillsSelf-DevelopmentCommunication SkillsOrganizational SkillsAdaptability