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Related Ross · 4 days ago

Digital Marketing Manager

West Palm Beach, FL

Full-time

Onsite

Mid Level

3+ years exp

Related Ross is a real estate organization focused on transforming urban life in West Palm Beach and Palm Beach County. The Digital Marketing Manager will be responsible for planning, developing, and executing digital marketing campaigns, managing online platforms, and optimizing the corporate online presence to drive measurable results.

Commercial Real EstateProperty ManagementReal EstateResidential

Responsibilities

Plan, develop and execute digital marketing campaigns across search, display, social media (paid and organic), video and email

Manage the CityPlace online platforms including CityPlace.com and CItyPlace Rewards

Work with CRM team to optimize software for use in customer relationship marketing

Maintain day-to-day management across digital channels highlighting brand pillars

Design and create content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateral, ensuring all assets align with brand standards

Measure and report performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)

Track and report on digital marketing budget

Identify trends and insights on digital platforms and optimize campaigns accordingly for optimized performance

Manage agencies and collaborate with marketing partners

Capture content at events and photoshoots for use with campaigns and social media coverage

Support the marketing director with special projects and tasks, as needed

Maintain library of presentations, collateral and photography and videography library

Consult with marketing team members on digital marketing including setting digital strategy and participating in the development of digital marketing plans for the office collection and individual residential condo and rental properties

Participate in agency briefings, initial campaign plan reviews and ongoing reviews of campaign performance

Review analytics and provide direction and suggestions on campaign optimization

Provide general consultation and leadership in digital marketing to the overall marketing team by staying current on new channels, practices and opportunities

Own and drive traffic to the company’s corporate website platform at relatedross.com including optimizing site performance, functionality and styling and creating landing pages and microsites for marketing campaigns

Qualification

Digital marketing strategySocial media managementContent creationCRM tools optimizationReal estate marketingInDesign proficiencyPhotoshop proficiencyDetail orientationMulti-taskExceptional communicationOrganizational skillsWork under pressure

Required

At least 3-4 years of relevant marketing, digital or communications experience

Bachelor's degree in marketing or similar field

Direct experience in digital marketing with proven results

Working knowledge of social media management and reporting platforms

Highly strategic and creative individual with experience in tailoring product and messaging to particular audiences

Exceptional communication skills, both written and verbal

Detail orientation with strong organizational skills

Ability to multi-task, shift direction easily, be proactive

Ability to work well under pressure and within a fast-pace work environment

Preferred

Real estate, hospitality, architecture or lifestyle marketing experience a plus

Proficiency in all major workplace software applications; InDesign, Photoshop and/or Canva experience, a plus

Benefits

Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program

Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs

Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching

Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities