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FAENA · 3 months ago

Assistant Director of Marketing and Communications

Miami Beach, FL

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

FAENA is a culture-driven company that combines art and community with luxury hospitality. The Assistant Director of Marketing will lead marketing initiatives across the Faena District, ensuring brand integrity and driving awareness through innovative campaigns.

EventsHospitalityHotelProperty DevelopmentReal EstateResorts

Growth Opportunities

Responsibilities

Acts as the primary on-property lead for all Marketing & Communications initiatives across the Faena District. Ensures alignment with corporate and New York marketing leadership while tailoring strategies to the Miami market

Oversees execution of integrated marketing campaigns, activations, and initiatives across digital, print, PR, and experiential channels

Ensures brand consistency, timeliness, and cross-department alignment

Serves as day-to-day liaison between Marketing and Operations, ensuring effective communication and execution of events, programming, and brand initiatives

Manages, coaches, and develops the Marketing Manager and Marketing Coordinator

Fosters a culture of accountability, creativity, and growth within the team

Leads the planning, content creation, and execution of social media calendars and activations for the Faena District and its outlets

Monitors engagement and performance, ensuring alignment with global brand standards

Oversees production of marketing collateral and promotional materials

Collaborates with internal creative teams and external vendors to maintain brand excellence

Coordinates photo and video shoots, ensuring adherence to Faena’s visual identity, styling, and operational logistics

Supports SEO, SEM, metasearch, OTA optimization, and digital performance in collaboration with the Brand Director and Revenue teams

Enhances visibility across third-party and owned digital platforms

Ensures accuracy and consistency of Faena District information across all platforms, including website, Google, OpenTable, TripAdvisor, OTA listings, and more

Partners with the Director of Marketing & Communications and PR agencies to manage press visits, influencer activations, and media opportunities

Supports local messaging and campaign amplification

Analyzes competitor activity, industry trends, and guest behavior to inform strategic marketing initiatives

Assists with CRM initiatives, campaign deployment, and planning of the property’s email calendar in coordination with corporate and brand teams

Monitors and report key marketing metrics (social, web, email, TripAdvisor, etc.)

Identifies trends and opportunities to improve performance

Tracks marketing budgets, manages vendor invoices, and coordinates with Finance on reconciliation

Recommends innovative approaches to luxury marketing and digital engagement

Partners with the Creative Department to plan, execute and monitor all print, digital and web campaigns

Monitors activities of competitive hotels and industry trends

Assists the Director of Marketing and Communications in forecasting, budgeting, and reporting for marketing and communications

Fosters a positive and collaborative work environment that encourages teamwork and professional growth

Develops and implements creative strategies for revenue enhancement

Provides ongoing coaching, feedback, and support to ensure high standards of performance and guest satisfaction are upheld

Maintains a deep understanding of the hotel's facilities, services, and amenities to offer tailored recommendations

Champions effective hiring, training, development, promotion, and continuous reinforcement of the marketing team

Assists the Director in the human resources function within the division. Oversees recruitment and development of employees; hires, trains, empowers, coaches and counsels, performance, and salary reviews, resolves conflict through fair treatment policy. Partners with Human Resources to discipline and terminate, as appropriate

Qualification

Digital marketingBrand managementProject managementLeadership experienceSocial mediaAdobe SuiteCommunication skillsCreative mindsetDetail-orientedTeam collaborationResults oriented

Required

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Minimum 5–7 years of progressive marketing experience, preferably within luxury hospitality, lifestyle, or luxury brands

Strong leadership experience, with proven ability to manage and develop teams

Expertise in digital marketing, social media, and brand management

Strong project management and cross-functional collaboration skills

Excellent communication, presentation, and writing skills

Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

Creative mindset with a strong understanding of luxury positioning and experiential marketing

Solid understanding of the creative process, with intermediate-to-advanced knowledge of Adobe Suite programs

Solid understanding of project management, including the ability to identify and resolve issues, manage risk, run team meetings and allocate resources

Able to easily identify and utilize emerging trends and technology to generate revenue

Must exhibit an approachable, authentic and engaging demeanor, setting an example for all Team Members

Exhibits a professional attitude, diplomacy and an ability to handle difficult situations

Highly responsible, reliable and ethical. A reputation for honesty and integrity

Results oriented and highly motivated self-starter

Ability to work days, nights and weekends; when necessary, Flexibility to work evenings, and holidays as required to accommodate the needs of the operational demands of the hotel