Central Garden & Pet · 19 hours ago
Marketing Specialist - C&S
Franklin, WI
Full-time
Onsite
Entry Level
1+ years expCentral Garden & Pet Company is a leading innovator in the pet, lawn, and garden supplies markets, seeking a Marketing Specialist for its Small Animal Marketing team in Franklin, Wisconsin. The role involves supporting marketing efforts, managing the Small Animal product portfolio, and collaborating with cross-functional teams to execute brand marketing initiatives.
Home and GardenPet
Responsibilities
Leads managing the Small Animal product portfolio including product information management of both printed and digital assets for 500+ products in the Kaytee Small Animal product line
Initiates new product set-up documents and coordinates the new product set-up process
Prepares creative briefs for packaging development, collateral and digital communications
Supports the marketing team with research, planning and analysis to analyze business trends to optimize pricing, merchandising and product assortment
Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support
Assists coordinating new product launches from concept to market, including supporting product development
Develops sales tools/materials to optimize impact of the sales organization
Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects
Act as an advocate for a positive work environment
Qualification
Required
Bachelor's degree in business or related field
Previous pet industry experience with Small Animals such as Rabbits, Guinea Pigs or Hamsters
Strong organizational and time management/prioritization skills
Strong communication skills; written, oral and formal presentation
Proficient in Microsoft Word, Excel, PowerPoint
Self-motivator able to deliver satisfactory work under limited supervision
Preferred
1-2 years of consumer-packaged goods product management experience
Knowledge and experience utilizing syndicated data (Nielsen, IRI) is a plus
Benefits
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual employer discretionary contribution
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave
Company
Central Garden & Pet
Central Garden & Pet is a market leader in the Garden and Pet industries.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1993-07-15IPO
Leadership Team
Beth Springer
Lead Independent Director, Board and Former Interim CEO
Niko Lahanas
Chief Executive Officer
Recent News
2025-12-16
MarketScreener
2025-12-16
Company data provided by crunchbase