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SMU Dedman School of Law · 2 months ago

Assistant Director, Direct Marketing Solicitations (HR Title: Digital Marketing Specialist II)

USA-TX-Dallas

Full-time

Onsite

Entry, Mid Level

2+ years exp

SMU Dedman School of Law is a prestigious institution that offers a dynamic environment for students and staff. The Assistant Director for Direct Marketing Solicitations will oversee and execute direct marketing strategies to enhance fundraising efforts among alumni and friends, ensuring alignment with the organization's goals.

EducationUniversities

Responsibilities

Collaborate with the Director to manage and execute detailed, highly-segmented multi-channel mail and email mass solicitation campaigns

Act as the primary point of contact for school and unit colleagues in need of services

Write or produce concise, coordinated content for select school-based mail, email, text and event registration efforts

Work with the alumni data manager to develop accurately segmented prospect lists for mail solicitations, stewardship & event invites

Support the strategic development and execution of SFMC solicitation journeys

Other duties as assigned, including supporting department colleagues with general solicitations, SMU Giving Day, stewardship and alumni engagement activity

Qualification

Direct marketing experienceSalesforce Marketing CloudData management skillsEmail automation platformsProject management skillsProofreading skillsMicrosoft OfficeAdobe suiteCvent experienceInterpersonal skillsWritten communication skillsProblem-solving skillsOrganizational skillsAttention to detail

Required

Bachelor's degree is required

A minimum of two years of work experience is required

Experience in direct marketing, annual giving, or sales is also required

Experience executing mass emails using large email automation platforms is required

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to foster productive internal and external relationships

Must also demonstrate strong written communication skills, with an eye toward solicitation-focused copy for print, email and digital channels

Candidate must have strong proofreading and editing skills

Must have a strong focus on attention to detail and accuracy

Strong data auditing and analysis skills are essential

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions

Must also have strong organizational, planning, and time management skills

Strong project management skills are essential

Candidate must have a strong working knowledge of Microsoft Office, including Word, Excel and Outlook

Must also have a working knowledge of Adobe suite

Experience with CRM systems and data management is required