Apply on Employer Site

Arrow Components · 2 months ago

Integrated Email Marketing Manager

Greater Albany, Georgia Area

Full-time

Hybrid

Mid Level

$90K/yr - $110K/yr

Arrow Components is a global company seeking an Integrated Email Marketing Manager to develop, implement, and optimize email marketing campaigns. This role involves strategic planning, audience segmentation, content creation, and performance analysis to drive engagement and brand loyalty.

Computer Software

Responsibilities

Develop and execute email marketing strategies aligned with business goals

Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns

Work with designers and copywriters to create compelling email content

Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines

Analyze customer data to segment audiences for personalized messaging

Use CRM tools to manage and refine email lists

Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions)

Generate reports and provide actionable insights to improve campaign effectiveness

Conduct A/B tests to optimize subject lines, content, and design

Implement findings to enhance future campaigns

Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM)

Stay updated on industry trends and best practices

Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows

Implement triggered campaigns based on user behavior

Partner with the analytics team to understand customer behavior and refine strategies

Work closely with sales teams to align email campaigns with broader business objectives

Qualification

Email marketing strategyAudience segmentationPerformance analysisEmail marketing platformsContent creationA/B testingCompliance knowledgeAnalytical skillsHTML/CSS knowledgeCommunication skillsProject management