Gusto · 1 day ago
Senior Offline Media Manager
Greater Phoenix Area
Full-time
Hybrid
Senior Level
$136K/yr - $168K/yr
6+ years expGusto is on a mission to grow the small business economy, supporting over 400,000 small businesses across the country. As a Senior Offline Media Manager, you will be responsible for growing and managing various brand campaigns, focusing on B2B and SaaS, while collaborating with multiple teams to achieve marketing goals.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics
Develop allocation of media resources across offline brand media channels (e.g. Linear TV, CTV, Online Video, Network Radio, Streaming Audio, Podcasts)
Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting
Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda
Ensure consistency in brand communication across brand advertising
Manage budget and drive continuous improvements to cost-effectively attract new customers
Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing
Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly. Proactively leverage advanced AI tools for campaign forecasting, granular audience segmentation, and performance anomaly detection
Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities. You will systematically Grade the Output of AI-assisted measurement and attribution models to validate inputs and ensure reporting accuracy before providing insights to stakeholders. In addition, partner with other internal teams, such as Creative, Product Marketing and Legal
Qualification
Required
6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS. Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years
Demonstrated ability to function at the Integrator level of AI fluency, consistently applying AI tools to complex analytical and operational tasks to drive efficiency and measurement accuracy
Deep understanding of paid media (all channels) and strong knowledge of the media industry
Excellent understanding of the marketing business and its day-to-day operations
Experience leading media agencies on campaign strategy and execution
Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets
Proven track record of building and executing experimentation plans, including creative testing
Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc
Strong working knowledge of Excel, including advanced functions
Versatile and comfortable juggling multiple projects with several moving parts at once
Detail-oriented with strong organizational and project management skills
Excellent communication skills both oral and written
A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing. This includes actively staying current on AI advancements in media mix modeling, predictive analytics, and automated optimization platforms
Demonstrated ability to work independently and within a collaborative team oriented environment
Passionate about Gusto's mission and the impact we can have on the world
Proactive adherence to Gusto's data policies when working with any AI or measurement technology involving sensitive media performance data
Preferred
Experience with small business marketing, subscription products, SaaS, or financial services
Working knowledge of performance marketing channels, such as SEM and Affiliates
Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs)
Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager)
Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
Benefits
Health insurance
401(k)s
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase