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Sinclair Inc. · 2 days ago

Digital Content Executive Producer

Nashville, TN

Full-time

Onsite

Senior Level

5+ years exp

Sinclair Inc. is seeking a Digital Content Executive Producer for WZTV Nashville, responsible for maintaining and updating content on the Station's digital platforms. This role involves managing the digital team, creating compelling content, and employing best practices for effective digital execution across various platforms.

Broadcast Media

Responsibilities

Continually creates compelling content with a focus on video and social content across platforms. This involves establishing a budgeted itinerary of video and graphic content on a day-to-day, week-to-week, month-to-month basis and prioritizing and evaluating the relative importance of sporting events and how they should be programmed digitally

Maintain relationships with Sales, Content Center, and Promotion departments

Coordinate contests with Sales, Content Center and/or Promotion departments

Develop a new look for each contest to uniquely reflect what is involved

Edit, save, and transfer video for reporter packages, new stories, guest segments, when needed

Teaching Content Center staff publishing skills and best practices for effective site management on all platforms

Reviews and edits reporter web scripts before posting

Maintains and updates the news portion of the station's site with accurate and timely content

Evaluates available analytics to guide management of the digital platforms for maximum performance

Updates any breaking news coverage to be posted on station digital platforms

Utilize social media platforms as practical to provide newsworthy information

Also utilize social media platforms to provide breaking news coverage as appropriate and monitor and interact with feedback on the station's social media platforms

Notify Station Management of any questionable feedback

Follow journalistic best practices in posting any content to social media platforms

Writes story details as needed

Maintain a working knowledge of current local, regional, and national news

Provide news stories utilizing the newsroom systems or direct communications and maintain regular contact with news sources

Works with new technologies to ensure content is available as quickly as possible

Works with News Content Director to hire digital producers

Qualification

Content creationDigital managementVideo productionSocial media experienceAdobe Creative SuiteHTML knowledgeGoogle AnalyticsCopy editingOral communicationWritten communicationOrganizational skillsProject management

Required

Bachelor's degree and commensurate experience required

A minimum of 5 years experience in content creation, digital or other, is necessary. Previous management experience is a plus

Website programming and social media experience is required

Basic knowledge of Twitter, Instagram, Facebook, LinkedIn, YouTube, and Snap Chat are necessary

Working knowledge of the Adobe Creative Suite

Focus on video production combined with superior video editing and graphic design skills

Superior oral and written communication skills are required

Superior organizational and project management skills are required

A solid understanding of HTML (and Asana), demonstrated copy editing skills, sound news judgment, and a proven ability to create effective news packages on deadline is required

A demonstrated ability to effectively manage multiple projects in fast paced environment is essential

Experience using Google Analytics to guide site management