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Samyang America, Inc. · 3 months ago

Sr. Brand Communications Specialist

Brea, CA

Full-time

Onsite

Mid, Senior Level

$75K/yr - $95K/yr

5+ years exp

Samyang America is the #1 Gen Z brand, shaping food culture with bold flavors and viral trends. The Sr. Brand Communications Specialist will lead digital marketing efforts, manage agency partnerships, and execute strategies to elevate brand awareness and engagement.

Food & Beverages

Responsibilities

Concept and execute Gen Z-driven brand experiences and pop-ups

Manage logistics, vendors, and on-site execution

Amplify events via social and paid media; analyze results and key metrics post-event

Lead and execute integrated campaigns across paid, owned, and earned channels to drive brand visibility and conversions

Collaborate with agencies and HQ (Seoul) to align paid and organic media strategies

Partner with the eCommerce team to develop and manage retail media plans across platforms like Walmart Connect, Amazon Ads, and Instacart

Oversee paid digital activations for key cultural events (e.g., Coachella, ComplexCon), B2B brand collaboration and manage strategic media partnerships

Ensure consistent brand voice and messaging across creative assets, paid media, brand websites, and partner platforms

Monitor campaign performance and audience insights to refine targeting, improve ROI, and inform future strategies

Support media relations, press releases, and strategic gifting

Help secure earned placements that complement brand campaigns

Track PR results and optimize for brand exposure

Qualification

Digital marketingBrand activationsPaid media campaignsMedia relationsProject managementBilingual (English/Korean)Relationship buildingCommunication skillsProblem-solvingAdaptability