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Bolthouse Farms · 3 days ago

Vice President - Marketing

United States

Full-time

Hybrid

Director/Executive

$220K/yr - $275K/yr

10+ years exp

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, including Bolthouse Farms. The Vice President of Marketing will own brand strategy, equity, innovation, and communications for Bolthouse, driving business performance and leading high-performing marketing teams.

Food Processing

Responsibilities

Owns Bolthouse beverage and salad dressing performance – financial, consumption, and equity. Responsible with team for analyzing results, building action plans, and executing in market to achieve top and bottom-line goals

Ultimate owner of how the Bolthouse brand shows up to consumer – product and package. Architect a long-term business strategy for Bolthouse across beverage and salad dressing that incorporates an up-to-date understanding of the market landscape, competitive industry insights, and consumer trends. Define and formalize brand foundations for Bolthouse Farms, including brand vision, brand purpose, and brand voice

Build and bring to life multi-year innovation/renovation pipeline for Bolthouse brand in partnership with Disruptive Innovation and R&D team. Evolve the current Bolthouse product line to best meet consumer and retailers’ needs

Leads Bolthouse marketing team responsible for creating and effectively deploying creative that drives business results. Owns multi-million dollar A&C budget across shopper, media, research, packaging, etc. Managing all aspects of marketing planning, budgeting, and reporting

Drive business decisions with data-backed recommendations. Responsible for directing significant portions of the Bolthouse P&L and influencing top- and bottom-line levers to materially drive revenue and EBITDA growth

Drive the culture of creativity by being connected to culture, consumers, and trends. Comfortable with calculated risk that enable speed-to-market

Qualification

Brand managementP&L ownershipInnovation cycleMarketing strategyData analysisCross-functional collaborationTeam leadershipCreativityCommunication skillsProblem-solving

Required

Bachelor's degree required; MBA/Masters preferred

Minimum of 10 years of brand management experience

Experience leading through the full innovation cycle from ideation to commercialization

Experience leading multi-million dollar communication plans from agency briefing to production and from shopper to social

Experience leading media, creative, and shopper agencies or in-house teams and managing the associated budget

5+ years of direct P&L ownership experience with history driving both top and bottom line growth

Deep understanding of finding insights and driving action based on syndicated (sales and panel) and custom (qual and quant) consumer data

Experience leading 3+ person teams with track record of team development and retention

You are a Passionate Owner who acts with high accountability

You are Consumer Obsessed

You bring a Find a Way attitude with a growth mindset

You believe in Winning Together, valuing collaboration and inclusivity

You are a visionary thought leader who sets long-term strategy for brand inspiring your team and the organization

You're a creative problem solver who is comfortable working in a fast-paced environment

You're highly comfortable being agile and fostering an environment that embraces change

You are exceptional at balancing short-term priorities with long-term strategies

You are analytical and thrive in environments where decisions are based on data

You partner effectively with Operations, Sales, R&D, and Finance to drive business outcomes

You are a self-starter, comfortable working with limited resources while still achieving strong results

You enjoy rolling up your sleeves and digging into data with team to understand the why

Preferred

Experience at mid-size or start-up company

Prior success turning around a mature brand

Experience leading a brand or portfolio that competes in more than one category

Experience partnering with Sales to present in high-stakes customer meetings

Benefits

Medical, Dental & Vision

Group Life and AD&D

Voluntary Life and AD&D

Group Short & Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

+ Gym Membership Discounts

Company

Bolthouse Farms

Glassdoor3.5

Bolthouse Farms is a vertically-integrated farm company that produces and offers refrigerated beverages, especially for toddlers. It is a sub-organization of Campbell Soup Company.

Founded in 1915

Bakersfield, California, USA

1001-5000 employees