Samyang America, Inc. · 3 months ago
Sr. Manager, Sales Strategy
Samyang America, Inc. is seeking an experienced and strategic sales leader to drive growth across key national and regional retail accounts. This role will focus on developing and executing sales strategies, leading annual planning and forecasting, and optimizing trade investments to maximize ROI.
Food & Beverages
Responsibilities
Develop and execute sales strategies to drive revenue growth in key national and regional retail accounts (e.g., Walmart, Kroger, Target, Albertsons, Costco etc.)
Spearhead annual planning and forecasting for mainstream channels
Build and manage trade promotion strategy, pricing structure, and investment optimization
Analyze market trends, competitive data, and internal performance to identify opportunities
Lead cross-functional alignment on channel strategy, launch plans, and promotional execution
Support customer business reviews and retail presentations with strategic insights
Develop KPI dashboards and performance trackers to measure sales effectiveness
Guide and mentor junior team members or analysts supporting sales strategy
Qualification
Required
Bachelor's degree in Business, Marketing, or related field; MBA preferred
10+ years of experience in sales strategy, trade marketing, or commercial planning in the Food CPG industry
Deep knowledge of the U.S. mainstream retail landscape (mass, club, grocery, drug channels)
Strong analytical and financial acumen; proficiency in Excel, PowerPoint, and data tools (IRI, Nielsen, Power BI)
Excellent communication, collaboration, and presentation skills
Comfortable working in a fast-paced, entrepreneurial environment with cross-functional teams
Preferred
MBA
Benefits
Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match