Diodes Incorporated · 4 months ago
Discrete Engineering Marketing Internship (Summer 2026)
Plano, TX, US
Internship
Onsite
Intern
Start in 2026 SummerDiodes Incorporated is a leading global manufacturer and supplier of high-quality application specific standard products within the broad discrete, logic, and analog semiconductor markets. The Power Discrete Marketing internship is responsible for driving growth of power semiconductor products through strategic positioning, market analysis, and collaboration across functions.
Consumer ElectronicsManufacturingSemiconductor
Responsibilities
Focus product lines: Comprehend Power Discrete products, such as PowerMOS, SiC, SBR, BJT, Protection product, etc
Product Line Management: Manage the Power Discrete product development cycle time and drive time to market to meet customer’s expectations
Define and manage the roadmap for power discrete products across voltage/current classes and packaging formats
Collaborate with R&D and product engineering to align development priorities with market demand
Monitor lifecycle stages: NPI (New Product Introduction), ramp-up, maturity, and EOL (End-of-Life)
Benchmark against competitors to identify differentiation opportunities
Market Research and Analysis: Conduct in-depth market research to identify growth opportunities, understand customer needs, and analyze competitive landscapes to develop next generation products
Conduct regional and global market analysis to identify growth segments (e.g., EVs, renewable energy, industrial drives)
Track competitor moves, pricing trends, and technology shifts (e.g., Si → SiC migration)
Analyze TAM/SAM/SOM and forecast demand by application and geography
Develop customer personas and use-case scenarios to guide product strategy
Business Promotion & Demand Creation: Business development with regional sales/FAE to build the NPI pipeline as the demand creation
Design and execute go-to-market campaigns for new product launches
Collaborate with Marcom and BU teams to drive awareness via tradeshows, webinars, and digital content
Initiate design-win programs targeting key OEMs and Tier 1 suppliers
Build strategic partnerships with ecosystem players (e.g., module integrators, system designers)
Sales Enablement: Collaborate with the sales team to provide product training, sales tools, support and do joint customer visits
Develop sales collateral: datasheets, value propositions, application notes, competitive battle cards
Train FAE and sales teams on product features, positioning, and objection handling
Support customer engagements with technical and commercial insights
Track funnel metrics and design-in conversion rates
Pricing Strategy: Conduct pricing analysis and develop pricing strategies to optimize revenue and profitability
Define regional pricing strategies in coordination with global BU pricing teams A
Conduct value-based pricing analysis based on performance, reliability, and cost-of-ownership
Support customer negotiations and special pricing requests
Monitor ASP trends and margin performance across product lines
Collateral Development: Create high-quality marketing collateral, including product datasheets, presentations, and sales enablement materials
Product Positioning and Messaging: Develop compelling product positioning and messaging to differentiate our offerings and resonate with target audiences
Qualification
Required
B.S. or M.S. in Electrical Engineering, Computer Science/Engineering, or a related field
Company
Diodes Incorporated
Diodes Incorporated is a manufacturer and supplier of high-quality, application-specific standard products.
Founded in 1959
5001-10000 employees
H1B Sponsorship
Diodes Incorporated has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (1)
2022 (8)
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
$706.05MKey Investors
Scottish Enterprise
2020-06-01Post Ipo Debt· $670M
2020-01-06Grant· $18.05M
2004-04-01Post Ipo Equity· $1M
Leadership Team
Keh-Shew Lu
Founder, Chairman, President & CEO
Recent News
Company data provided by crunchbase