Transit Authority of River City (TARC) · 4 months ago
Director of Marketing and Communications
LOUISVILLE, KY, US
Full-time
Onsite
Director/Executive
7+ years expTransit Authority of River City (TARC) is launching the New TARC Network to enhance bus services in Louisville. The Director of Marketing and Communications will oversee all marketing and communications initiatives, develop strategies, and manage the department to ensure effective outreach and engagement with the community.
Fleet ManagementPublic RelationsTransportation
Responsibilities
Directs and manages organizational-wide marketing and communications initiatives
Develops and executes a comprehensive marketing and communications strategy that includes TARC’s services and products
Oversees and leads the Marketing and Communications Department, including developing and implementing communications strategy, staffing, budgeting, and working with contractors and vendors
Oversees and develops marketing campaigns including advertising, social media, print, radio, and/or video
Oversees TARC’s branding strategy and ensures high quality and consistent use
Develops and implements government and community relations strategy; supports and oversees government and/or public relations consultants, monitoring their work and working to develop an overall government relations strategy
Creates and facilitates written material for day-to-day external communications, including but not limited to, fact sheets, marketing campaigns, briefing and background papers, talking points, speeches, responding to media inquiries, etc
Leads and collaborates with the team to develop plans in support of key messaging to internal audiences including senior leaders, board members, and employees
Develops and maintains strong earned media relationships and provides guidance on and produces press releases, media advisories, and story pitches to media
Monitors marketing and advertising plans and outcomes; negotiates and places paid advertising; pitches and secures media placements in relevant markets
Maintains a current crisis communications plan and assists in executing the plan when a crisis arises
Oversees and supervises the creation of relevant and current information for social media and web content; ensures website has consistently fresh, effective, accurate and engaging content
Supports and promotes employee engagement through effective internal communication tools and practices
As needed, participates in assigned TARC Board of Directors subcommittee meetings and makes presentations to the Board
Provides supervisory responsibilities by monitoring department workload for efficiency, conducting annual reviews of staff performance, finding opportunities for and conducting training, addressing staff questions and concerns, developing individual goals and objectives for staff members, and interviewing and hiring staff
Manages and participates in the development and administration of the department's annual budget; directs the forecast of additional funds needed for staffing, equipment, materials, and supplies; directs the monitoring of and approves expenditures; directs and implements adjustments as necessary
Monitors developments in legislation related to marketing and communication matters and evaluates their impact on TARC operations; recommends and implements policy and procedural improvements to meet legislative obligations
Attends and participates in professional group meetings; stays abreast of new trends and innovations in marketing and communications; researches emerging products and enhancements and their applicability to TARC’s needs
Performs other job-related duties as requested
Qualification
Required
Bachelor's degree from an accredited four-year college or university with major coursework in public relations, journalism, marketing, communications, or a closely related field
Seven (7) years of professional-level experience articulating a desired image and position by researching, writing/editing, and distributing news releases, including three (3) years of management experience in marketing and communications
Possession of, or ability to obtain, a valid Kentucky or Indiana Driver's License by the time of appointment and a satisfactory driving record
Company
Transit Authority of River City (TARC)
To deliver transportation services that enhance the Greater Louisville community.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tonya Carter
Chief Financial Officer
Rob Stephens
Chief Operating Officer
Company data provided by crunchbase