Samyang America, Inc. · 3 months ago
Senior Manager, Brand Strategy (Buldak)
Brea, CA, US
Full-time
Onsite
Senior Level
$130K/yr - $160K/yr
5+ years expSamyang America is the #1 Gen Z brand, innovating food culture with daring flavors and memorable experiences. As the Senior Manager of Buldak Brand Strategy, you will lead the marketing ecosystem for the Buldak brand, ensuring cohesive and culturally relevant touchpoints that drive brand love and business growth.
Food & Beverages
Responsibilities
Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion
Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints
Collaborate with marketing, design, retail, and cross-functional teams to ensure consistent brand communication and on-shelf excellence
Drive retail strategy and activation in partnership with sales teams, ensuring best-in-class execution and consumer impact
Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data
Qualification
Required
5-10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage
Strong experience in brand positioning, design/visual identity, and communication strategy
Ability to translate consumer and market insights into actionable strategies that drive growth
Proven track record collaborating with cross-functional teams (marketing, design, retail, sales)
Strong analytical skills, with experience leveraging market and performance data to inform brand decisions
Benefits
Annual incentive bonus
Medical/dental/vision insurance
Life insurance
PTO/FTO
401(k) plan with company match
Company
Samyang America, Inc.
SAMYANG AMERICA, INC.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Youngsik Shin
Chief Executive Officer
Company data provided by crunchbase