Dobbs Equipment, LLC · 4 months ago
Technology Application Specialist
Dobbs Equipment, LLC is seeking a Technology Application Specialist to lead the sales support strategy for Dobbs Positioning Solutions in a designated region. The role involves providing sales support, consulting on technology selection, and training sales teams to achieve technology sales targets.
CommercialConstructionIndustrial
Responsibilities
Provide sales support to Branch sales team to sell Deere, Teleo, Topcon and any other OEM positioning solutions product, services and technology for which Dobbs Positioning Solutions is a dealer or reseller, including leading customer demonstrations and operator training
Collaborate with Technology Application Specialists in other regions and also with team members in other departments for alignment and consistent execution of the Dobbs Positioning Solutions brand, what it conveys and its attributes, including strategy, value proposition and overall messaging
Consult with OEM, Branch sales teams and customers on positioning solutions product, services and technology selection, operation and application
Be the “go to person” for issues related to achieving DPS sales goals (pricing, product, availability, coverage)
Assess customer needs and make products, technology and service recommendations to support customer growth, efficiency improvement and overall success
Evaluate Dobbs Equipment sales team product sales knowledge and skills; develop training strategy, content and deliver training regularly to support new and continuous learning opportunities
Secure, request, develop and maintain all required sales support and training tools for sales visits including presentations, demonstration, deliveries and customer startups
Support the development and execution of defined value selling capabilities and marketing programs to achieve John Deere SmartGrade market penetration metrics
Represent Dobbs Equipment and Dobbs Positioning Solutions as subject matter expert for all DPS offerings at Dobbs Equipment or DPS events, trade shows, trade association events, or other events. Provide content and tools, seek support and be lead for all events where DPS products and services are being presented and displayed
Lead research and initiatives for price/value positioning of DPS products and communicate with OEMs as needed
Monitor customers and competitive actions and trends; make recommendations to President and General Managers with the objective of enhancing our positioning, support revenues and profitability
Lead analysis and maintain understanding of key competitors’ offerings; have clear understanding of competitive strengths, weaknesses and tactics to support DPS sales and strategy execution
Remain up to date with new industry trends and continued learning, changing technology and regulations affecting the competitive environment
Promote and sell Dobbs Positioning Solutions support agreements
Complete all required training for John Deere SmartGrade. Complete all required training for Teleo, Topcon and other OEMs that DPS represents
Using Customer Relationship Management Software, call on all customers (current and new customers) in your assigned territory in accordance with the agreed call frequency to maximize the positioning support revenue and profitability from your assigned area of responsibility
Ensure that the Dobbs Equipment database is properly updated on a timely basis; this also includes the updating of customer unit positioning fleet details
Qualification
Required
Sales experience
Machine Technology experience
Willingness to travel to job sites as needed
Valid driver's license
Associate's degree (A. A.) or equivalent from two-year college or technical school; plus a minimum of 3 years related experience and/or training; or equivalent combination of education and experience
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
Ability to write routine reports and correspondence
Ability to speak effectively before groups of customers or employees of organization
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rates and percentages
Ability to solve practical problems and deal with a variety of concrete variables in situations where standardization exists
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form