4over · 3 months ago
Integrated Marketing & Events Senior Manager
4over is a private equity owned company committed to building a diverse and inclusive workplace. The Integrated Marketing & Events Senior Manager will lead the strategy and execution of trade shows and events to enhance the company's brand presence and drive business growth, collaborating closely with Sales, Marketing, and Communications teams.
E-CommerceManufacturingRetail
Responsibilities
Develop and execute a trade show and events strategy aligned with 4over’s sales and brand goals· Partner closely with product marketing, sales, and communications to align messaging and maximize impact
Evaluate current and future event opportunities, including new verticals and markets for growth
Lead planning and execution of trade shows, tentpole events, facility tours, and company special events, including managing vendor contracts and securing hotels and event locations
Oversee all onsite events and sales team support for trade shows: coordinate setup and teardown, manage event logistics, and serve as the primary site contact throughout each event
Integrate events into multi-channel campaigns across print, digital, social, PR, and customer communications
Track and report event performance, turning insights into recommendations for continuous improvement
Manage event budgets, ensuring smart allocation of resources and measurable ROI
Inspire the team to think creatively about how events can drive engagement, storytelling, and lead generation
Adhere to all safety policies and protocols and maintain a safe working environment
Attend all department/company meetings, as requested
Other duties as assigned
Qualification
Required
7+ years of progressive experience in trade shows, event marketing, experiential brand management, or partnerships
Leadership experience managing and mentoring teams
Strong collaboration skills, with the ability to align cross-functional teams on shared goals
Financial acumen with experience managing mid-to-large-scale budgets
Excellent communication, organization, and project management skills
Creative thinker with strong attention to detail and a passion for brand storytelling
Ability to travel frequently as needed
Knowledge with Microsoft Office, HubSpot and project management tools (Jira)
Preferred
Familiarity with HubSpot, Jira, Microsoft Office, Sprout Social; Adobe Creative Suite (Photoshop, InDesign, Illustrator) and project management tools
Benefits
Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care
4over pays 100% of the employee’s premium for his/her Basic Life/AD&D Insurance in the amount of 1x the employee's annual salary, up to $500,000
Coverage will be effective on the 1st of the month following 1 month of continuous regular full-time employment
401(k) Retirement Plan
New employees are eligible to enroll the first of the month, following 1 month of employment
Semi-annual open enrollment (January 1st and July 1st)
Discretionary employer match; typically, 50% of employee deferrals up to 6% of compensation
Immediate Vesting
9 Paid Holidays
Accumulating PTO to be used after 90-days of continuous and active full-time service
Company
4over
As industry leaders in print order fulfillment for print resellers and industry professionals, 4over has established itself with a tradition of quality, consistency and excellence.