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The Upper Deck Company · 3 months ago

Marketing Manager of Entertainment Trading Cards

Carlsbad, CA, US

Full-time

Onsite

Mid, Senior Level

$80K/yr - $85K/yr

5+ years exp

The Upper Deck Company is a leader in the collectibles industry, and they are seeking a Marketing Manager of Entertainment Trading Cards. This role involves strategizing and implementing marketing initiatives for trading card releases, managing campaigns across various channels, and leading a team to enhance brand awareness and support marketing objectives.

Sports

Responsibilities

Strategize and implement marketing initiatives to support trading card releases for entertainment licenses such as DC, Halo, James Bond, etc

Work closely with the events team to ensure key marketing objectives are being represented throughout various events and trade shows

Develop and present new, creative ideas for campaigns, product launches, events, etc

Work closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for all marketing activations and materials

Effectively manage a marketing coordinator and interns to execute and project manager teams delivering marketing materials, including social media posts, banners, videos, etc

Negotiate and execute sponsorships with various licenses, sponsorships, collectors content hubs, advocates, and Certified Diamon Dealer Shops to bring brand awareness and support the marketing campaigns’ objectives

Prioritize campaigns and product releases allocate and manage campaign budgets

Develop and deliver campaign reports, evaluate ROI post campaigns and offer recommendations for improvement

Research and work with social influencers, bloggers and reviewers

Creates and maintains project flow timeline to ensure delivery of critical deadlines

Creates promotional card packs with relevant marketing inserts

Work with key distributors and stores to develop marketing programs to enhance the brand at the store level

Qualification

Marketing strategySocial media managementEvent marketingEntertainment licenses knowledgeTrading Card Industry knowledgeVideo creationCommunication skillsProblem solvingOrganizational skillsTeam leadership

Required

Bachelor's degree in business, Marketing or a closely related field or equivalent experience

5-6+ years of experience in marketing, social media, promotions, advertising or related areas

Competent knowledge of social media, including Facebook, Twitter, Instagram, Tiktok, etc

Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures

Ability to move from concepts to concrete expressions of ideas

Strong focus on executing overall marketing objectives and strategies

Knowledge of entertainment licenses including DC, James Bond, and Halo

Knowledge of Trading Card and Collectibles Industry

Excellent oral and written communication skills

Strong interpersonal, problem solving, customer service and relationship building abilities

Strong organizational, editing and proof-reading skills

Ability to handle multiple, high priority projects with keen attention to detail

Ability to act as company representative and interface with internal and external parties at all levels

Hands on, energetic and motivated self-starter

Ability to travel on behalf of the company

Knowledge of general video creation and editing

Company

The Upper Deck Company

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles.

Founded in 1988

Carlsbad, California, USA

51-200 employees