Strategy and Operations Manager, Marketing jobs in United States
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Housecall Pro · 1 day ago

Strategy and Operations Manager, Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$129K/yr - $152K/yr
date5+ years exp

Housecall Pro is dedicated to improving the lives of home service professionals by providing innovative solutions for their businesses. They are seeking a Senior Product Marketing Manager focused on Market Strategy to define customer segments, recommend pricing strategies, and lead cross-functional collaboration to drive business growth.

AppsHome ImprovementHome RenovationInformation TechnologyMobileSaaSSoftware
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Growth Opportunities

Responsibilities

Define and maintain customer segments using firmographic, behavioral, and product usage data
Recommend high-impact pricing and packaging strategies, including industry bundles and upgrade paths
Craft messaging and positioning by segment and buyer type, and translate it across web, product, and sales assets
Conduct competitive analysis and win/loss interviews to develop battlecards and switch incentives
Build enablement materials like talk tracks, ROI calculators, and objection-handling tools; assess their effectiveness
Partner with Analytics to design and run experiments across pricing, packaging, and lifecycle marketing
Monitor performance metrics such as conversion, ACV, attach rate, and churn; share insights and actions
Write go-to-market briefs that align cross-functional teams and deliver high-quality campaigns on time

Qualification

B2B SaaS marketingPricing strategiesData analysisResearch methodsCustomer empathyB2B marketsAppcuesFigmaClear communicationCross-functional collaboration

Required

5–10 years in B2B SaaS product marketing, growth, or strategy roles with segment ownership
Hands-on experience developing and rolling out pricing and packaging strategies
Proficiency in data tools (i.e. SQL, Tableau) and business analytics
Deep knowledge of research and experimentation methods (e.g. surveys, A/B testing, clustering; MaxDiff/conjoint a plus)
Proven success influencing outcomes across Product, Sales, Analytics, and Finance
Bachelor's degree or equivalent work experience required

Preferred

Clear written communication and decision-making using briefs and metrics
Strong customer empathy developed through interviews, call listening, or field work
Comfort working across both product-led and sales-led growth environments
Familiarity with B2B or field service markets
Experience with tools like Appcues, Storylane, and Figma (for light editing)

Benefits

Medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
Employee assistance program
Paid parental leave
Other company benefits

Company

Housecall Pro

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Glassdoor4.0
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Housecall Pro is a developer of a mobile software platform used to connect back-end business operations and homeowners.
dateFounded in 2013
location
Denver, Colorado, USA
people-size1001-5000 employees
web-link
http://www.housecallpro.com

Funding

Current Stage
Late Stage
Total Funding
$175.05M
Key Investors
PermiraVista Credit PartnersAkkadian Ventures
2022-06-23Series D· $65M
2022-06-23Debt Financing· $60M
2020-11-04Secondary Market

Leadership Team

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Ian Heidt
Chief AI Officer & Co-founder
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Roland Ligtenberg
Co-Founder, SVP Growth & Innovation
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Recent News

General Catalyst
General Catalyst Portfolio
2026-01-05
San Diego Union-Tribune
San Diego Top Workplaces special awards for 2025
2025-12-02
SalesTech Star
PostcardMania Partners with Housecall Pro to Launch Native Direct Mail Integration, Allowing Home Service Businesses to Send Automated Postcard Campaigns Directly from the App
2025-11-24
Company data provided by crunchbase