Instacart · 2 months ago
Senior Product Manager, Advertiser Experience
United States
Full-time
Remote
Senior Level
$187K/yr - $208K/yr
6+ years expInstacart is transforming the grocery industry and is seeking a Senior Product Manager for their Advertiser Experience team. This role focuses on building the next generation of Carrot Ads by defining partner integrations and collaborating with various teams to enhance the platform's capabilities.
Delivery ServiceE-CommerceGroceryShopping
No H1B
Responsibilities
Own the end-to-end product strategy and roadmap for Carrot Ads partner integrations, defining APIs, data contracts, and onboarding workflows that enable partners to integrate quickly and reliably
Lead discovery with external partners and internal stakeholders to capture technical and business requirements, prioritize use cases, and translate them into clear product specs and launch plans
Drive execution with engineering from problem definition through launch, establishing milestones, managing trade-offs, and shipping iteratively to deliver measurable outcomes
Build self-serve tooling, documentation, and playbooks that reduce integration time, improve quality, and enable partners to validate and certify integrations with minimal friction
Establish and monitor product KPIs (e.g., time-to-onboard, integration success rate, partner adoption), instrument analytics, and run experiments to continually improve performance
Ensure privacy, security, and compliance are embedded in designs and data flows, partnering with legal, privacy, and security to meet regulatory and contractual requirements
Partner across Ads, Retailers, and Enterprise Technology Services to coordinate pilots, resolve integration blockers, and scale successful launches across multiple partners
Communicate progress, risks, and learnings with clarity to executives and cross-functional teams, aligning on priorities in a fast-paced, rapidly evolving environment
Qualification
Required
6+ years of product management experience building platform or B2B products, including ownership of APIs, data integrations, or partner ecosystems
3+ years in advertising technology, retail media, marketing technology, or adjacent data-driven platforms (e.g., attribution, measurement, audience, or ad serving)
Proven track record shipping at least 2 production-grade external partner integrations or 0→1 platform capabilities used by external developers
Hands-on experience defining REST/GraphQL APIs, webhooks, and data schemas; ability to write clear technical requirements and acceptance criteria
Proficiency with SQL for product analytics and debugging data issues, plus familiarity with event instrumentation and experimentation frameworks
Experience leading complex, cross-functional programs with 10+ stakeholders across engineering, design, data, legal, privacy, and security
Bachelor's degree in Computer Science, Engineering, or a related field; or 8+ years of relevant product experience in lieu of a degree
Based in Canada with work authorization; ability to collaborate with teams across North American time zones
Preferred
Experience with retail media networks or ad tech components such as ad serving, bidding, pacing, budgets, targeting, and conversion measurement
Background working with retailer data (catalog, inventory, POS, loyalty) and related ETL, matching, and normalization workflows
Built or scaled self-serve partner onboarding portals, certification programs, and developer documentation
Familiarity with privacy and data protection requirements in advertising (e.g., GDPR, CCPA) and secure data exchange patterns
Experience launching integrations with large retailers, commerce platforms, or enterprise technology partners
MBA or advanced degree in a quantitative or technical field
Benefits
Eligible for a new hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
Crain's New York Business
2026-01-24
The Journal Record
2026-01-18
Company data provided by crunchbase