Cloaked · 3 months ago
Engagement Product Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$180K/yr - $220K/yrCloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. They are seeking an Engagement Product Manager to drive retention metrics for their consumer product and design engaging product experiences that foster daily usage habits.
InternetPrivacySoftware
Responsibilities
Drive retention metrics for Cloaked's consumer product and own the features that move them
Design and ship product experiences that create daily usage habits and improve long-term retention
Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers
Run experiments to understand what drives engagement and iterate quickly based on what you learn
Partner with Engineering and Design to ship high-quality features fast
Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately
Champion retention thinking across the product org and embed it into how we approach all product work
Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter
Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences
Qualification
Required
You've shipped features that measurably improved retention and can talk about the data that proved it
You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky
You're strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working
You have consumer product intuition. You can look at user behavior and spot opportunities others miss
You're technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed
You communicate clearly and can bring others along with your thinking
You're in NYC and can collaborate in person
Preferred
You've worked at companies where daily engagement was the primary business metric
You've built privacy or security products before
You've designed notification strategies and engagement systems
You're familiar with analytics platforms like PostHog, Amplitude, or Mixpanel
You've built products at AI-first companies
Benefits
401K
Top of the line Health, Dental, and Vision benefits
Flexible work arrangements
Home office stipend
New company laptop
Competitive PTO
Monthly health stipend
Late Night Meals
Professional Growth
Company
Cloaked
Cloaked is a consumer-first privacy company that enables individuals to take control of their personal data with unlimited identities.
Founded in 2020
51-200 employees
H1B Sponsorship
Cloaked has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (4)
Funding
Current Stage
Growth StageTotal Funding
$29MKey Investors
Human Capital
2022-03-29Series A· $25M
2022-01-18Seed· $4M
2021-04-01Seed
Leadership Team
Arjun Bhatnagar
Co-Founder & Chief Executive Officer
Abhijay Bhatnagar
Co-Founder
Recent News
General Catalyst
2025-12-18
2025-07-23
Company data provided by crunchbase