fal · 3 months ago
Commercial Account Executive
San Francisco
Full-time
Onsite
Mid Level
$80K/yr - $90K/yrFal.ai is building the infrastructure layer for the generative AI era, aiming to empower developers and enterprises in creating multimodal AI applications. The Commercial Account Executive will prospect mid-market accounts, generate qualified opportunities, and drive customer adoption of Fal's Generative Media platform.
AI InfrastructureArtificial Intelligence (AI)Developer PlatformInformation TechnologyMachine Learning
Responsibilities
Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth
Leverage marketing-generated leads and outbound efforts to create demand for Fal’s Generative Media infrastructure
Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption
Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value
Develop deep expertise in Fal.ai’s Generative Media platform, its technical architecture, and its value proposition across industries
Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6–12 months post-sale
Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies
Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy
Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs
Qualification
Required
Experience in a closing sales role required
Background in business development or SDR roles is a strong plus—Fal values sellers who understand full-cycle prospecting
Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory
Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle
A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI
Ability to translate technical capabilities—such as inference optimization, orchestration, and generative models—into clear business outcomes
Comfort operating in a high-change environment with curiosity, agility, and a growth mindset
Willingness to travel as needed for key customer meetings, events, and team collaboration
Benefits
Competitive salary and equity
Employee-friendly equity terms (early exercise, extended exercise)
A lot of learning and growth opportunities
Health, dental, and vision insurance (US)
Regular team events and offsites
Company
fal
Fal is a generative media platform that helps developers create applications using AI models.
Founded in 2021
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$337MKey Investors
Sequoia CapitalMeritech Capital PartnersKindred Ventures
2025-12-09Series D· $140M
2025-07-31Series C· $125M
2025-02-12Series B· $49M
Leadership Team
Burkay Gur
Co-Founder
Gorkem Yurtseven
Co-Founder
Recent News
2026-01-07
2025-12-16
alleywatch.com
2025-12-16
Company data provided by crunchbase