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Blueprint Medicines · 4 days ago

Field Marketing Team Leader

Cambridge, MA, United States

Full-time

Hybrid

Director/Executive

$255K/yr - $315K/yr

15+ years exp

Blueprint Medicines is a global biopharmaceutical company focused on inventing life-changing medicines. The Field Marketing Team Leader will lead and develop a national team of Regional Marketing Executives to execute brand strategy at a regional level, building relationships with key stakeholders and driving measurable impact in the field.

BioinformaticsBiotechnologyHealth CareMedical

Growth Opportunities

Responsibilities

Coach and develop the team hands-on: Spend meaningful time in the field with RMEs, observing, coaching, and ensuring consistency in execution and customer engagement

Develop and empower the RME team: Recruit, inspire, strengthen & unify a team capable of executing robust center, hub and customer-based plans that align with strategy and deliver measurable impact. Ensure the team consistently brings actionable insights back to HQ to refine franchise direction. Identify talent and capability gaps, provide targeted development and foster a culture of accountability, collaboration, and continuous learning

Lead long-term account and hub planning: Oversee and actively guide the development of robust account strategies, ensuring plans are actionable, measurable & aligned with objectives

Strengthen external engagement: Build and sustain meaningful relationships with physicians, thought leaders and rising stars - fostering today’s SM Champions while identifying and advancing the next wave of advocates

Drive speaker and KOL engagement excellence: Provide leadership and oversight of the national speaker bureau, ensuring compliant, impactful education that advances disease awareness and AYVAKIT adoption. Partner with Marketing to identify, develop and mobilize key opinion leaders aligned to brand priorities

Stay deeply connected to the field through cross-functional engagements as well as direct engagement with key centers, hubs and influencers, maintaining a strong understanding of market dynamics (KOLs, institutional accounts, multidisciplinary teams, referral patterns). Routinely share insights across Blueprint to shape strategy and execution

Represent the field perspective in brand planning and operational reviews, ensuring strategies are grounded in customer and market realities

Partner with Marketing and other functions to ensure pull-through of brand priorities at congresses, regional programs and other key customer touchpoints

Drive cross-functional alignment: Collaborate closely with sales, medical, precision medicine, and market access leaders to ensure role clarity, coordinated customer engagement and measurable progress

Embed accountability and compliance: Set clear expectations, track progress against objectives and uphold the highest standards of ethical behavior and compliance

Ensure a high level of SM clinical acumen

Qualification

Pharmaceutical sales managementField/Regional MarketingKey Opinion Leader managementProduct launch experienceCross functional experienceTeam leadershipRobust analytical skillsFlexibility to adaptCommitment to Core ValuesInterpersonal skills

Required

Bachelor's degree required

Minimum 15 years of pharmaceutical sales management or commercial leadership experience, preferably in hematology/oncology, allergy, and/or rare disease areas

Direct people management experience required

Field/Regional Marketing and/or Key Opinion/Thought Leader management experience required

Preferred

Team leadership experience

Headquarters marketing or similar type headquarters role experience

Product launch experience

Rare disease, hematology or allergy/immunology experience preferred

Cross functional experience, including partnering with marketing to build brand strategy and collaborating across local/regional teams

Demonstrated success with building and developing high performing field teams in a fast-evolving environment

Proven track record of employee development and performance management

Ability to travel within the US on a regular basis which may include overnight and weekend travel

Excellent leadership coaching and performance management abilities

Flexibility to adapt to a rapidly changing environment

Robust analytical and problem-solving skills, including ability to mine insights from team and clearly communicate synthesized perspectives

Excellent interpersonal skills, with a proven ability to collaborate with cross-functional partners and seek creative solutions to barriers

Skilled in identifying opportunities and threats to the business, while operating with a high sense of urgency

Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Benefits

Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program

Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more.