AlertMedia · 2 weeks ago
Director, Customer Marketing
Austin, TX HQ
Full-time
Hybrid
Director/Executive
7+ years expAlertMedia is a rapidly growing software company focused on saving lives and minimizing loss through effective communication during emergencies. The Director of Customer Marketing will lead a high-impact team responsible for retention marketing, customer expansion, and building a thriving customer community, aligning programs with company-wide goals.
Enterprise SoftwareMobileSaaS
No H1B
Responsibilities
Set the vision and priorities for customer marketing, aligning programs to company-wide goals across adoption, retention, expansion, advocacy, and community
Manage, coach, and support a team of four direct reports—empowering them to deliver strategic impact across customer lifecycle marketing, expansion campaigns, advocacy programs, and community engagement
Collaborate cross-functionally with partners in Customer Success, Sales, Product, Operations and Marketing—ensuring customer marketing initiatives are deeply aligned to business objectives
Lead key strategic initiatives, including development of a customer journey map and a customer marketing attribution model, to inform program design and measure performance across the customer lifecycle
Analyze key performance indicators across owned programs—using data and insights to inform strategy, measure marketing impact, and drive continuous improvement
Manage the annual customer marketing budget—strategically allocating resources across programs to maximize ROI and ensure alignment with business goals and growth targets
Qualification
Required
7+ years of experience in B2B SaaS marketing, with 3+ years focused specifically on customer marketing, retention/lifecycle, or growth
3+ years of experience managing and developing high-performing direct reports
Passion for leading integrated programs that increase product adoption, reduce churn, and drive expansion pipeline
Demonstrated success building and scaling customer advocacy programs that turn happy customers into raving fans
Experience growing an online and in-person customer community that drives engagement, knowledge-sharing, and product adoption
Strong familiarity with building marketing programs across multiple channels: email, in-app, gifting, events, webinars, and digital community platforms
Excellent cross-functional collaboration skills with a track record of building strong partnerships with Customer Success, Sales, and Product teams
Data-savvy mindset with the ability to build dashboards, report on KPIs, and turn insights into action
Strong communication and storytelling skills, both written and verbal
Strong copywriter with experience leverage AI to increase output
Preferred
Familiarity with tools like Gainsight, Salesforce, Sendoso, and Outreach preferred
Benefits
Competitive base salary + Company-wide bonus program
Generous and flexible time off and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
401K with generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
Ongoing career development opportunities through our Learning & Development team
Company
AlertMedia
AlertMedia's helps organizations mitigate risks and respond faster during emergencies and critical events.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$57.01MKey Investors
JMI EquityNext Coast VenturesSilverton Partners
2020-04-07Series C· $15M
2019-01-03Series C· $25M
2017-10-11Series B· $8M
Leadership Team
Jeff Branc
Chief Technology Officer
Recent News
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2025-08-19
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