Anthropologie Weddings · 3 months ago
URBN Paid Search Manager
US-PA-Philadelphia
Full-time
Onsite
Senior Level
5+ years expURBN is a company that focuses on driving growth through effective marketing strategies, and they are seeking a results-oriented Paid Search Manager to lead their paid marketing programs. The role involves managing significant investments in paid search, optimizing campaigns, and collaborating with cross-functional partners to enhance business outcomes.
E-CommerceFashionRetailWedding
Responsibilities
Oversee budget management for multi-million-dollar program(s)
Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals
In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course
Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes
Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time
Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business
Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly)
Identify new reports and dashboards that will help identify shifts or trends across the program
Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning
Partner with Paid Search Director and brand business partners on strategic testing roadmap
Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs
Own major test roll outs – EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc
Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated
Own final analysis + wrap reports to be shared with broader search team and brand partners
Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth
Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging
Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation
Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry
In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising
Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX. Feed knowledge a plus
Prior experience leading, managing, or mentoring junior teammates
Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively
Excellent verbal and written communication skills
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
A passion for our business, an understanding of the Free People brand, and a desire to contribute to the company's growth and success
Preferred
Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase