Apply on Employer Site

Hadassah · 3 days ago

Senior Social Media Manager

New York, NY

Full-time

Onsite

Senior Level

$80K/yr - $91K/yr

5+ years exp

Hadassah is a national organization seeking a Senior Social Media Manager to drive their social media strategy and manage daily activities across various platforms. The role involves developing policies, leading training sessions, analyzing metrics, and creating compelling content to enhance the organization's social media presence.

CharityHealth CareNon ProfitSocial AssistanceWomen's

Responsibilities

Research, plan and execute dynamic multimedia social campaigns (organic and paid), relying heavily on analytics and evolving nonprofit best practices and benchmarks in collaboration with key staff, under the supervision of the director of strategic communications

Represent the organization as needed externally on social media taskforces and other collaborations

As part of MarCom division, develop crisis communications for social platforms as needed in real time

Track and report on performance and results of campaigns and initiatives to ensure performance and department goals are being met and provide recommendations based on analysis. Identify, develop and implement strategies to nurture and grow Hadassah’s social communities, optimizing each platform

Craft compelling narratives across different channels with a strong understanding of how to match the message to the medium

Work with Geographic Areas staff to train and develop social media presence

Create digital guidelines, training materials, workshops, tip sheets and templates and conduct training to improve performance of units, chapters and leaders across the country

Produce, publish and share all daily social content (original copy, images, graphics, and social video) that builds meaningful connections and encourages targeted audiences to take action

Collaborate cross-functionally to build in social media strategies to help expand impact and reach of new major initiatives and promote event registrations, signup and community outreach

Manage and curate the social media calendar, adjusting daily as news and new development unfolds

Train national staff and volunteer leaders and create and maintain digital guidelines, tip sheets and online groups. Support Marketing & Communications Division as needed with proofreading, research, writing and editing. Draft and update organizational policies, including national social media policy

Stay up to date on platform audience behaviors, interactive trends and best practices

Must be a strong community manager, engaging and responding to followers while brainstorming new ways to encourage social conversations

Must have a passion and significant energy for social media with detailed knowledge and demonstrated experience around all social platforms

Assist with department projects as assigned

Qualification

Social media marketingFacebook Business ManagerPhotoshopCommunity management toolsVideo editingWritten communicationVerbal communicationStrategic thinkingCollaborationAttention to detail

Required

Bachelor's degree in Journalism, Communications, Marketing or related field

5 to 7 years marketing and communications experience, with 3+ years of experience in social media marketing management, either at a nonprofit, digital agency or news organization

3+ years of experience with Facebook Business Manager, Facebook Ads Manager

Experience with design applications such as Photoshop along with apps that assist in content creation and editing such as Canva

Experience leading social media training and ability to support admins and moderators in Hadassah units around the country

Digital expert who can translate analytics and nonprofit best practices into effective social campaigns that resonate with target audiences

Experience utilizing community management tools (such as Sprout Social) and listening tools (such as TweetDeck)

Experience creating optimized video for social either using editing software such as Adobe Premiere or social video editing apps

Excellent written and verbal communications skills with a strong understanding of audience, framing, messaging and branding

Solid understanding of social media metrics, audience targeting, analytics and best practices

Track record of strategic thinking in a fast-paced environment with competing priorities and stakeholders

Passion for digital media, storytelling, and community engagement with strong sense of judgment

Familiarity with social media landscapes relevant to Hadassah's social presence – Jewish communal world, women's rights, Israel and Zionism would be advantageous

A strong communicator and collaborator with meticulous attention to detail

High level of comfort working in a fast-paced environment with a flexible, all-hands-on-deck attitude

Comfort in an environment of professional colleagues and strong volunteer leadership and engagement