Metropolitan Management Group · 3 months ago
Manager-Digital Marketing & Analytics
Wyomissing, PA
Full-time
Onsite
Mid, Senior Level
5+ years expMetropolitan Companies is looking for a Manager-Digital Marketing & Analytics to join our team. The Manager will be responsible for website optimization, SEO, and analytics, providing data-driven insights to develop and optimize marketing campaigns and sales strategies.
LeasingProperty DevelopmentProperty ManagementReal EstateRental Property
Responsibilities
Analyze marketing and sales data to identify trends, customer segments, and the effectiveness of campaigns and strategies
Use historical data and market conditions to forecast future sales and market trends
Provide data-driven insights to help develop and optimize marketing campaigns and sales strategies
Collect and clean data from various sources, including web analytics, social media, SEO, and CRM systems as well as responsible for database management
Create and present clear reports, charts, and dashboards to communicate findings and recommendations to internal teams and leadership
Track rankings and analytics to continuously improve SEO performance and report results to leadership
Perform analyses of historical data to surface trends and insights using advanced analytical methods
Engage with internal partners to understand business strategy, questions, and goals
Use analytics tools (Google Analytics, Search Console, Meta Ads Manager, etc.) to measure performance and adjust tactics
Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion
Participate in cross-divisional data projects and resolve operational challenges
Create search functions via public data and sales tools to generate leads for CRM
Other duties as assigned by management
Qualification
Required
5 years experience in digital marketing and analytics
Bachelor's degree
Proficiency in SQL, Tableau, Python, Power BI and cloud platforms
Strong understanding of marketing principles and strategies
Strong communication skills, both verbal and written
Attention to detail
Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Benefits
Medical/Dental/Vision Insurance
Voluntary Benefits (Life Insurance, Short-term & Long-term Disability)
Health Savings Plan (HSA)
401k Plan/Match
Holiday Pay
Paid Time Off
Bonus Program
Employee Referral Bonus
Company
Metropolitan Management Group
Metropolitan Management Group is Property Management company located in Wyomissing, PA, who is proud to provide the finest choices in apartment homes throughout Berks, Dauphin, Lancaster, and Lehigh counties.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Timochenko
Founder & President
Company data provided by crunchbase