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MRI Software · 2 months ago

Marketing Manager, Social Media

Cleveland, Ohio Office

Full-time

Onsite

Senior Level

7+ years exp

MRI Software is a company focused on creating flexible, game-changing real estate software. They are seeking a Senior Social Engagement and Content Manager to lead their executive influencer program and global social media strategy, enhancing their thought leadership and engagement across various platforms.

Information TechnologyProperty ManagementPropTechReal EstateSoftware

Responsibilities

Develop, manage, and grow the executive influencer program for the CEO and senior leaders

Create an executive influencer program framework that can be adopted and adapted across the business

Create content strategies tailored to executive voices, including social posts, articles, and thought leadership opportunities

Identify and secure opportunities for executive participation in industry conversations, panels, and media

Define program KPIs, measure and report on executive influencer program performance, refining strategies for maximum impact

Serve as the global strategist for social media, aligning regional strategies with global objectives

Lead social media engagement across the globe and develop best practices, guidelines, and toolkits to support regional marketing teams

Oversee measurement and reporting for MRI’s global social media efforts, using insights to optimize performance

Drive program refinement by applying data-driven recommendations to content, strategy, and channel usage

Organize and lead global social media engagement council, enabling collaboration and consistency across regions

Evaluate emerging platforms, tools, and vendor relationships to ensure global readiness

Lead global-level reputation management across social channels

Develop, produce and, as necessary, post social media content that focuses on increasing brand awareness

Qualification

B2B executive communicationsSocial media strategyContent productionData-driven mindsetSocial media analyticsExecutive influencer programsProject managementGlobal alignmentSocial media tools

Required

Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or related field

7+ years of experience in B2B executive communications, social media strategy, or digital engagement

Proven success managing executive influencer or thought leadership programs

Deep knowledge of social media platforms, trends, and analytics

Exceptional writing and editing skills, with the ability to adapt to multiple executive voices

Strong project management skills, with experience leading global or cross-regional initiatives

Data-driven mindset with experience using metrics to inform strategy and decision-making

Preferred

Agency experience in social media and executive content creation

Experience in a B2B technology or SaaS environment

Familiarity with social tools such as Sprout Social, Hootsuite, or equivalent

Experience managing global social media programs and cross-regional alignment

Knowledge of social media and digital content optimization best practices

Benefits

Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group

Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit

Invest in our competitive 401k plan and help set you up for your future

Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)

Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year

Further your professional development and growth with our generous Tuition Reimbursement offerings

Enjoy the flexibility of working from anywhere in the world for two weeks out of the year