Morningstar · 1 month ago
Lead Marketing Automation Architect
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$114K/yr - $194K/yr
7+ years expMorningstar is seeking a highly skilled Lead Marketing Automation Architect to lead the strategy, design, and optimization of their marketing automation ecosystem. This role involves shaping and governing the architecture strategy, ensuring seamless integration and data flow across platforms, and empowering teams to execute their strategies effectively across brands and business units.
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Responsibilities
Serve as a subject matter expert on Eloqua, Salesforce, ZoomInfo, CVENT, and related martech platforms
Design, implement, and optimize automated programs, lead scoring models, routing logic, and lifecycle frameworks across multiple BUs and brands
Partner with campaign operations and Eloqua Product Manager to review requirements and ensure scalable, efficient campaign execution
Maintain pulse of key performance metrics and proactively flag leadership when action is needed
Manage and optimize large datasets to maintain high levels of data quality, integrity, and standardization across brands and BUs
Lead data appends and enrichment processes (ZoomInfo, third-party sources, CDPs, paid media integrations, etc.)
Act as custodian of marketing source data architecture, aligning current and future-state frameworks with business goals
Establish and enforce governance processes to balance global consistency with BU flexibility
Collaborate with analytics and ML teams to design and maintain reporting environments, data sources, metadata, and governance processes
Support onboarding and implementation of a Customer Data Platform (CDP), ensuring alignment with marketing and data strategies
Oversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance
Partner with marketing, sales, IT, analytics, and ML teams to align automation strategies with business needs
Act as primary point of contact for all technical aspects of marketing automation and source data architecture
Translate business requirements into technical solutions and provide actionable recommendations
Collaborate in a matrixed, multi-BU environment, managing expectations and ensuring projects are delivered on time and within budget
Work closely with the Salesforce architect and Eloqua product manager to ensure platform integration, data flow, and campaign alignment
Capture, aggregate, and analyze customer data from multiple sources to generate actionable insights
Ensure marketing source data is accessible and consumable for our analytics and ML teams
Advise stakeholders on data requirements and ensure findings are clearly communicated with implications
Analyze program opportunities and outcomes to inform targeting, engagement, and growth strategies across BUs
Collaborate with ML and analytics teams to design and implement AI-driven segmentation, predictive analytics, and campaign optimization initiatives
Define reference architectures and frameworks for marketing automation and data management that scale across brands
Lead technical architecture initiatives to optimize the customer journey, user engagement, and marketing ROI
Stay current on martech industry trends and proactively recommend innovations to leadership
Adhere to all data security and confidentiality protocols
Qualification
Required
7+ years of experience in marketing automation, data management, or martech architecture
Deep expertise in Eloqua (preferred) or Marketo, Salesforce, and supporting technologies
Strong understanding of lead management, routing, and scoring processes
Proven experience managing automation and data governance in a multi-brand or multi-BU environment
Experience with data enrichment tools (ZoomInfo, CDPs, DMPs) and integrations across paid media, CRM, and BI platforms
Demonstrated success working in a matrixed organization with multiple stakeholders
Excellent collaboration, communication, and project management skills
Strong analytical mindset with experience visualizing and presenting data insights
Strategic thinker with the ability to balance long-term vision and immediate needs
Benefits
75% 401k match up to 7%
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Bonding Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Education Stipend
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Company
Morningstar
Morningstar provides independent investment research to investors worldwide.
10001+ employees
H1B Sponsorship
Morningstar has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (50)
2023 (68)
2022 (51)
2021 (57)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$91M2005-05-03IPO
1999-07-09Private Equity· $91M
Leadership Team
Kunal Kapoor
Chief Executive Officer
Lawrence Johnson
SVP & Head of Fintech Engagement
Recent News
2026-01-06
2026-01-06
MarketScreener
2026-01-05
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