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LangChain · 2 months ago

Demand Generation Leader

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $240K/yr

8+ years exp

LangChain is on a mission to make intelligent agents ubiquitous, providing developers with the tools needed to create reliable agents quickly. The Demand Generation Leader will own the strategy and execution of demand generation programs, focusing on building multi-channel campaigns to drive qualified sales pipelines.

Agentic AIArtificial Intelligence (AI)DatabaseDeveloper APIsGenerative AI

Responsibilities

Own inbound pipeline — Build and scale multi-channel campaigns (digital, events, content, partnerships) that drive qualified pipeline for our sales team

Drive developer-focused growth — Create programs that resonate with technical audiences, leveraging community engagement, content marketing, developer events, and product-led growth strategies

Optimize the funnel — Analyze campaign performance, identify opportunities, and iterate rapidly to improve conversion rates and pipeline quality across the entire buyer journey

Partner cross-functionally — Collaborate closely with sales, product marketing, developer relations, and engineering to align campaigns with product launches, customer insights, and revenue goals

Build scalable systems — Implement marketing automation, lead scoring, and attribution frameworks that enable data-driven decision making and efficient growth

Experiment and innovate — Test new channels, tactics, and messaging to stay ahead of the curve in the rapidly evolving AI landscape

Manage budget and vendors — Allocate resources strategically across channels and manage relationships with agencies, contractors, and marketing technology vendors

Qualification

Demand generationGrowth marketingB2B marketingMarketing automationData-driven mindsetTechnical curiosityProduct mindedCross-functional collaboration

Required

8+ years in demand generation, growth marketing, or B2B marketing roles, preferably at developer-focused or technical product companies

2+ years in management

Proven ability to drive measurable results—you've built and scaled demand gen programs that consistently deliver qualified pipeline and revenue

Deep understanding of how to reach and engage technical audiences through community, content, and product-led strategies

Strong analytical skills with experience using marketing analytics, attribution modeling, and experimentation to optimize campaigns

Excellent communication and partnership skills—you work well with sales, product, and engineering teams

You're a self-starter who thrives in ambiguity, takes initiative, and drives results with minimal direction

Interest in AI/ML and the ability to understand and articulate technical concepts to various audiences

We don't want our demand gen folks to rely on product marketing for every piece of copy. You and your team must become experts on the products to write for and build programs around our products that resonate