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HarbourVest Partners · 2 weeks ago

Senior Associate, Social Media (Executive Focus) and Digital Marketing

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$89K/yr - $133K/yr

5+ years exp

HarbourVest Partners is a global firm with a commitment to delivering impactful solutions to clients. They are seeking a Senior Associate for Social Media and Digital Marketing to enhance their online presence by managing executive social media strategies and collaborating with the marketing team on digital initiatives.

Asset ManagementFinanceFinancial ServicesVenture Capital

Growth Opportunities

Responsibilities

Executive Social Media Strategy: Develop and manage a strategic social media presence for our CEO and other firm leaders, ensuring all content aligns with their professional brand and the firm's overarching goals

Content Creation: Create and curate high-impact content that enhances their industry presence and engagement

Community Management: Proactively monitor and engage with relevant conversations on platforms like LinkedIn, including interacting with industry peers, key influencers, and notable publications to amplify our executives' voices and expand their networks

Reputation Coordination: Actively observe digital platforms to safeguard and coordinate online reputation, aiding in communication during delicate scenarios

Paid Media Strategy: Develop and manage a paid strategy for content boosting and campaign promotion, working with agency partners. This includes driving targeted paid social strategies using geo-targeting and other audience segmentation to increase reach and impact for key audiences from investor prospects to policy decision makers

Promote Executive Event Participation: Strategically promote the attendance of our executives at key industry events, conferences, and webinars. This involves crafting compelling social media content on channels such as LinkedIn to showcase their involvement and emphasize their position as speakers, panelists, or guests

Post-Event Content Amplification: Capture and distribute key takeaways, insights, and media (such as photos or short video clips) from events to extend the reach of executive thought leadership, reinforce their expertise and share with our corporate social media team for broader brand awareness

Analytics and Storytelling: Monitor meaningful data points and transform them into practical conclusions and a captivating story about the influence of our executives' social media presence. Use this data to inform and refine social media strategies, ensuring we continuously enhance our brand reputation and attract key investors and top talent

Digital Strategy: Analyze metrics to measure the effectiveness of all digital initiatives and provide strategic insights to inform future campaigns

Web Optimization: Collaborate with the digital team to develop new landing page concepts and designs. Support ongoing SEO improvements and enhance in search results for potential clients and investors

Analytics and Reporting: Track and report analytics on website activity, using insights from trends to propose new digital and UX/UI options. This reporting would be highly focused on demonstrating a tangible return on investment by connecting digital engagement to business outcomes like lead generation and media mentions. Candidates should be proficient in using Google Analytics and other platform-specific analytics to provide actionable insights

Technical Proficiency & Platform Expertise: In support of a potential website redesign, the ideal candidate will work closely with the Digital Marketing Manager to assist with content migration, ensure accurate tagging for analytics, and help maintain the overall project roadmap. They should possess strong technical proficiency, demonstrated through experience with sophisticated Web Content Management Systems (WCMS), and be able to think strategically about using platform capabilities. This includes using a Digital Asset Management (DAM) system, ensuring content consistency across various channels, and optimizing workflows to enable efficient content publishing

Additional Digital Initiatives: Support other digital marketing efforts as needed, including campaigns, paid search (SEM), and overall digital strategy

Qualification

Social Media StrategyContent CreationDigital MarketingGoogle AnalyticsWeb Content Management SystemsAdobe ProductsMicrosoft SuiteProject ManagementCollaborationCommunication SkillsProblem SolvingCreativity

Required

3-5 years of relevant marketing experience, ideally within financial services, investment banking, or public relations

Superb written and verbal communication skills, with the ability to voice social media copy for senior executives

Demonstrating strong interpersonal skills and adept project management abilities to coordinate and manage various initiatives involving different collaborators, timelines, and scopes. High attention to detail is critical

Willingness and confidence in working with collaborators across teams

Strong competence with technology; specifically, software and tools related to web content management systems (WCMS), project management, and CRM/databases

Proficient within the Microsoft Suite (Excel, Word, PowerPoint), Adobe Products (Acrobat, Photoshop, InDesign, Express), social media tools, Google Analytics, Adobe Experience Manager, Figma or Canva