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Gray Media · 3 months ago

MEDIA EXECUTIVE (ASSO) -WYMT

Hazard, KY

Full-time

Onsite

Mid Level

3+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Multimedia Consultant to join their Sales team at WYMT-TV. This role focuses on developing new revenue, retaining and growing accounts, and delivering advertising solutions to local businesses while ensuring a strong return on investment for customers.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis

Develop advertising solutions for new customers that deliver results to their customers

Upsell customers by providing proof of performance and solid results

Work target accounts in the pipeline at all times. Replenishes as these accounts emerge

Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge

Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs

Able to demonstrate product knowledge and value to their customers

Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel

Effectively negotiate with customers to meet a winning return on investment

Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections

Create and deliver formal written and verbal presentations to clients

Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution

Use CRM (Matrix) tool for projections, weekly