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Esri · 2 weeks ago

Sr. Industry Marketing Manager – National Government

Redlands, CA

Full-time

Onsite

Senior Level

$83K/yr - $135K/yr

5+ years exp

Esri is a company focused on creating positive global change through GIS technology. They are seeking a senior level marketing professional to execute focused marketing campaigns for various industries, leveraging project management skills and collaborating with internal stakeholders to meet team goals and performance indicators.

3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware

Culture & Values

No H1B

Responsibilities

Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish, by partnering with industry, corporate marketing (email, web, social, advertising teams), business development, product marketing, and others to ensure successful tactic delivery

Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets

Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics

Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals

Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics

Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans

Qualification

Campaign strategyMarketing analyticsProject managementCRM knowledgeGIS applicationsBusiness writingProblem resolutionVerbal communicationCreative thinkingSelf-motivated

Required

5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries

Excellent verbal communication and writing skills for internal and external audiences

Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities

Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes

Demonstrated ability to coordinate matrixed resources and drive measurable results

Ability to travel domestically and internationally as needed

Bachelor's in marketing, business or a related field

Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S