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Ollie · 2 months ago

Senior Manager, Paid Search

United States

Full-time

Remote

Senior Level

6+ years exp

Ollie is a company dedicated to improving the lives of pets and pet parents with human-grade pet food. They are seeking a Senior Manager, Paid Search to lead their paid search strategy, manage campaigns, mentor junior team members, and drive customer acquisition through optimized paid search efforts.

E-CommerceFood and BeveragePet

Comp. & Benefits

Responsibilities

Serve as Ollie’s in-house Paid Search expert and leader for all paid search efforts, including Google Ads, Microsoft Ads, Youtube, PMAX, and other search platforms

Own end-to-end strategy and execution of Paid Search campaigns, including keyword strategy, audience targeting, bidding strategies, A/B testing, landing page strategy and pacing across platforms

Lead optimization of shopping campaigns and product feeds, ensuring accurate product data, proper categorization, and compliance with platform requirements

Continuously evaluate and maximize the Paid Search ecosystem to push the boundaries of our acquisition strategies

Develop and implement robust testing roadmaps to continuously improve ad performance and conversion rates

Analyze, refine, and forecast SEM performance using media mix modeling and incrementality testing

Provide senior leadership with performance insights, strategic recommendations, and forecasts to inform business decisions

Manage, mentor, and develop junior team members, fostering a culture of learning and high performance

Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance

Stay ahead of industry trends, testing new channels, ad formats, and strategies to drive growth, including ad platform changes, AI integrations, and new demand gen formats