Humphrey Management · 3 months ago
Marketing Manager - Corporate Office
Columbia, MD
Full-time
Onsite
Senior Level
$60K/yr - $70K/yr
5+ years expHumphrey Management is a residential property management firm based in Columbia, Maryland, dedicated to creating thriving communities throughout the Mid-Atlantic region. The Marketing Manager will develop and implement marketing strategies, manage vendor relationships, and ensure brand integrity across all marketing efforts for the firm's various properties.
Property ManagementReal EstateRental
Responsibilities
Models Mission and Foundations Projects a professional image in all aspects of work performance, which includes, but is not limited to personal habits, demeanor, and attire
Meets company standards on conduct, attendance, etc
Develops marketing strategy based on the individual needs and resources of the individual community with the respective Regional Manager
Develops marketing and adverting strategies, lease-up plans, preferred employer programs, resident retention and other programs utilizing print, media, social media and other mediums for reaching target markets with VP, Operations and Regional Manager, determines performance metrics, expectations and goals of marketing related strategies
Assures the company brand integrity and image continuity of all marketing campaigns, materials, and activities
Responsible for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies
Serves as the liaison and manages relationships with marketing vendors and consultants
Creates and manages email marketing campaigns and tracks outcomes with Community Manager and Regional Manager
Organizes and participates in lease-up events, leasing meetings including informational meetings, grand openings, and open houses
Updates Lease-Up Checklist Forms, as appropriate
Determine strategies, timelines, and goals in collaboration with Regional Manager and provides progress reports of lease-up properties for executive and owner review
Facilitates training for property team members on marketing related tools such as the use of Zillow and Craigslist posting
Identifies and recommends training programs for leasing, sales and marketing activities
Analyzes quarterly community marketing surveys with Regional and Community Managers
Conducts bench marketing research to recommend changes in rental rate structures
Makes recommendations on revenue enhancement opportunities
Assures marketing practices and content are compliant with fair housing requirements
Ensures marketing strategies and initiatives are compliant with each community Affirmative Fair Housing Marketing Plans
Provides coordination and support for corporate activities and events, including exhibitions, trade shows and conferences
Maintains resource library of vendors, promotional contacts, and various media
Maintains professional networks to stay abreast of trends and opportunities relevant to marketing and real estate property management
Perform duties as necessary
Qualification
Required
Bachelor's degree, preferably in marketing, communications, public relations or a related field
At least 5 years of related marketing experience
Solid knowledge of internet marketing, social media, blogs and web analytics
Benefits
Excellent benefits package
PTO accrual for full-time employment up to 120 hours during the first year of employment which increases by one day with each additional year of employment up to 200 hours
Health, dental, vision, life, LTD, AFLAC, and matched 401(k) programs with eligibility on the first of the month after 60 days of employment
$1500 annualized waiver, if health insurance coverage is not needed
10 paid Holidays
Veteran's Day for our employees that are Veterans (thank you for your service!)
Birthday PTO after one year of employment
Personal Day after 6 months of employment
4 Wellness Days each year
Position is eligible for a bonus potential
On-call Service Manager/Service Technician and Community Manager will receive a $25 monthly cell phone reimbursement
Company
Humphrey Management
Humphrey Management is a real estate firm that offers property management, housing and rental services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase