Crunchyroll · 3 hours ago
Senior Marketing Manager - Thailand and Taiwan
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expCrunchyroll is a company that delivers the art and culture of anime to a passionate community. They are seeking a Senior Marketing Manager to drive business growth in Thailand and Taiwan, leading title launches and brand initiatives while managing daily marketing operations and campaigns.
Subscription ServiceVideo
Responsibilities
Drive viewership and streaming subscriptions, grow our awareness footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways
Direct the execution of regional brand-campaigns through agencies and in partnership with the local PR, Social Media and Events teams, and centralized internal marketing and creative services teams
Align marketing strategy with global LOB teams (content, curation, lifecycle, media, partnerships, product and growth marketing)
Manage marketing budgets, including POs and invoices, ensuring accuracy and processing
Develop influencer marketing strategy that is supportive to the market growth and marketing outreach
Track, measure, and analyze performance across all campaigns and make strategic optimizations to achieve and exceed brand and growth KPIs
Manage project requests, timelines, deliverables and partner communication. May include activities like:
Content brief creation for campaigns managed internally or with external agencies or third parties
Event and program execution management
Develop and contribute to regional processes, marketing and social media best practices, with regular experimentation, research, and professional development
Partner with agency or creative team for digital and OOH asset requests and specifications
Partner with the localization team for any translations
Foster a collaborative culture while contributing to global marketing best practices
Qualification
Required
8+ years of experience in marketing campaign management (budgeting, planning, execution, reporting)
Experience leading end-to-end campaigns with a data-driven, test-and-learn approach
Expertise in tailoring activations for specific audiences and goals
Experience managing multi-faceted programs progressing within various timelines
Experience with Media/OTT/Anime landscape, Thai and Taiwanese pop culture, as well as an understanding of multicultural communities
Experienced working with agencies in advertising, social media, influencer marketing and events
Proficiency in Creative Asset Management systems and Google Workspace
Fluent written and spoken English
Preferred
Other Asian language such as Thai and Mandarin is a plus
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
2025-12-22
2025-12-21
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2025-12-20
Company data provided by crunchbase