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Darkroom · 3 months ago

Director, Creative Strategy

New York

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. The Director of Creative Strategy will lead the creative direction for performance ad programs, focusing on digital platforms like Meta and TikTok, and will work closely with designers and editors to produce high-impact advertising content.

AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development

Responsibilities

Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms

Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video

Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)

Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks

Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale

Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time

Qualification

Creative StrategyShort Form VideoData AnalysisFigmaAdobe Creative SuitePerformance MarketingClient PresentationCreative DiversityCommunicationCross-Team Collaboration