Roblox · 1 day ago
Senior Product Designer, Social Identity
San Mateo, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$214K/yr - $254K/yr
8+ years expRoblox is a platform where millions of people explore, create, and connect in 3D immersive experiences. As a Senior Product Designer on Social Identity, you will define and design the identity systems that allow users to express themselves and build social connections within the platform.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Own and evolve core Social Identity systems across Roblox, from early concept through launch and iteration
Define UX strategy for identity surfaces (e.g., profiles, presence, naming, social proof) and contribute to adjacent social experiences
Design scalable identity frameworks that support multiple audiences, including younger players, teens, adults, creators, studios, influencers, and brands
Explore and deliver zero-to-one identity features that help users express themselves, establish credibility, and connect with others in immersive spaces
Translate deep user understanding into clear identity signals, grounded in research, behavioral insights, and platform constraints
Set a high bar for craft by delivering intuitive, expressive, and accessible identity experiences across devices and form factors
Partner closely with Product and Engineering to align on priorities, provide high-quality design specs, and ensure thoughtful execution
Collaborate with Design Systems and Foundations teams to evolve shared identity patterns, components, and guidelines that scale across the platform
Leverage data, experimentation, and qualitative feedback to refine identity clarity, trust, and usability over time
Influence cross-functional partners (Product, Engineering, Data, Trust & Safety, Marketing) through strong design rationale and storytelling
Mentor and support fellow designers through feedback, partnership, and example, contributing to a strong design culture
Communicate design vision and outcomes clearly at the team and org level
Qualification
Required
8+ years of experience designing consumer-facing digital products at scale, with demonstrated ownership of complex systems
A portfolio that highlights identity, social, or platform-level design, showcasing strong systems thinking and exceptional craft
Deep experience designing profiles, identity signals, social presence, communication, or reputation systems
Strong proficiency in Figma and modern design workflows
A proven ability to design cohesive identity systems, not just isolated features
Expert understanding of interaction, communication, and social design patterns
Comfort balancing business goals, user needs, safety considerations, and technical constraints
Strong cross-functional collaboration skills, with the ability to influence decisions without formal authority
Experience supporting or mentoring other designers through critique and collaboration
Passion for gaming, creator ecosystems, and user-generated content platforms
Curiosity about how emerging technologies shape identity, self-expression, and social connection
Preferred
Familiarity with 3D, avatars, or spatial tools is a plus, not a requirement
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
Founder and CEO
Michael Guthrie
CFO
Recent News
2026-01-11
Company data provided by crunchbase