Speedo · 3 weeks ago
Senior Community Marketing Manager
Cypress, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $145K/yr
8+ years expSpeedo is the world's leading swimwear brand, passionate about life in and around the water. The Senior Community Marketing Manager will lead Speedo’s community, social, and media presence in North America, overseeing PR agency management, ambassador and affiliate programs, influencer marketing, grassroots activations, and brand-driven partnerships.
E-CommerceRetailSporting GoodsSwimming
Hiring Manager
Kimberly Truong
Responsibilities
Lead PR agency partnership, overseeing earned media strategy, campaign storytelling, and message amplification
Adapt global PR/media strategies to the North America market, ensuring consistent messaging and strong regional relevance
Cultivate media relationships to drive brand heat, coverage, and awareness in both endemic and lifestyle outlets
Oversee Speedo’s social media strategy, content calendar, and channel performance to drive engagement, reach, and follower growth
Manage the Social Media & Influencer Coordinator to ensure high-quality execution of daily content, influencer campaigns, and ambassador storytelling
Partner with global and regional creative teams to ensure Speedo’s voice is consistent and on-brand across channels
Build and scale Speedo’s ambassador and affiliate programs, ensuring alignment with Speedo’s full-funnel strategy
Identify, recruit, and manage influencers, creators, and ambassadors who authentically represent Speedo’s values
Manage brand-driven partnerships (cultural, grassroots, lifestyle) that expand Speedo’s reach
Lead community-focused events and grassroots initiatives, ensuring activations reflect Speedo’s competitive heritage and lifestyle appeal
Oversee Speedo’s mobile experience as a key community touchpoint, managing its activation at grassroots events, major swim meets, and LA28 build-up moments
Collaborate with the Sr. Activations Specialist and Sr. Marketing Manager to ensure community and retail activations complement one another
Provide input and guidance on content needs to support PR, social, and community priorities
Act as liaison between commercial/community teams and C+C to integrate brand storytelling with business priorities
Manage and mentor direct report: Social Media & Influencer Coordinator
Provide strategic oversight to ensure workflows, timelines, and budgets are aligned and executed flawlessly
Drive collaboration with cross-functional partners including Sales, Product, Creative, Sports Marketing, Merchandising, and Ecomm
Establish KPIs and reporting frameworks for PR, social media, influencer, and community campaigns, using insights to optimize strategies and ROI
Qualification
Required
8+ years in PR, social media, influencer, or community marketing, ideally within sports, active, or lifestyle industries
Proven experience managing PR agencies, influencer programs, and ambassador/affiliate networks
Strong understanding of grassroots marketing and community-driven brand building
Experience overseeing social media strategy and execution across multiple channels
Demonstrated ability to manage brand partnerships distinct from sports sponsorships or federations
Skilled at managing direct reports and building high-performing teams
Excellent collaboration and relationship-building skills across internal teams and external partners
Proven success in managing projects or initiatives involving international partners or global business units
Data-driven mindset with ability to translate insights into actionable PR, social, and community strategies
Positive, energetic, and fun - able to rally a team and inspire cross-functional partners with enthusiasm
Company
Speedo
Speedo is a retail firm that offers swimming equipment, goggles, custom shapewear, and clothing for women, men, and children.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Hailey Arnold
Human Resources & Talent Acquisition Business Partner
Company data provided by crunchbase