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LATICRETE International · 1 day ago

Marketing Communications Specialist

Bethany, CT

Full-time

Onsite

Entry, Mid Level

2+ years exp

LATICRETE International is a global leader in construction materials, dedicated to innovation and high-performance solutions. The Marketing Communications Specialist will support integrated marketing communication strategies, develop content, and coordinate marketing materials to enhance brand positioning and product launches.

Building MaterialConstructionEventsManufacturingReal Estate

Responsibilities

Assist in content, value proposition, and messaging development; includes participation in the IMC planning and creative development process, offering input during brainstorms and helping prepare briefs and draft content

Tailor messaging to target audiences including architects, designers, contractors, and distributors, in alignment with brand tone and product positioning; may include copywriting, editing and proofing

Collaborate with internal teams (product, sales, technical) to source accurate, compelling information and translate it into benefit-driven content

Support the creation and distribution of multi-format content, including drafting, editing, proofing, fact-checking and formatting content across a variety of channels based on creative briefs provided by or coordinated with the Strategist. Responsible for understanding and compliance with the Global Brand Identity (GBI)

Assist with content direction and creative briefs for marketing materials, such as advertisements, videos, catalogs, brochures, sell sheets, packaging, website, emails, presentations and newsletters

Prepare email and direct mail campaigns, including generation of distribution lists and management of execution

Contribute to development of drip/nurture campaigns and other e-blasts by writing email copy and coordinating associated assets; may involve executing within the email marketing platform

Collaborate with Digital Marketing and eCommerce teams on optimized product copy, imagery, and other content needed for digital product listings and campaigns

Support cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives

Work with cross functional teams to develop creative briefs and execute marketing tools, samples, displays, signage, packaging, and promotional materials. Includes coordination with strategists, product managers, designers, vendors, and printers

Coordinate production and delivery of marketing materials across print and digital channels

Act as direct liaison with external vendor and sales team to coordinate marketing tool delivery and replenishment based on demand and usage trends

Coordinate with external vendors for quotes, RFPs, purchase orders, and invoices. Includes leveling quotes and proposals, tracking marketing spend, and supporting basic reporting to stay within budget and streamline cost management

Maintain timelines and track project progress to ensure deadlines and priorities are met (using shared platforms, e.g. Monday.com)

Support execution of media plans, trade shows, and PR efforts, including asset preparation and event follow-ups

Assist in maintaining product and marketing collateral libraries for assigned product line(s)

Track and manage all marketing tool inventory for internal teams, customers, and print-on-demand catalogs; conduct monthly usage analysis and semi-annual physical inventory counts to avoid obsolete materials, ensure optimal levels, and maintain low skid count

Assist in integrated marketing communication (IMC) planning for commercialization of products, new programs, campaigns promotions, and branding initiatives

Support new product launches and promotions by coordinating the delivery of launch kits, training materials, tools and samples, and product literature

Support execution and logistics of trade shows and customer-facing events, including pre-show planning, communications, onsite setup and takedown, asset management, and follow-up coordination

Format and deploy internal and external communication updates, email blasts, and intranet announcements

Help prepare product or campaign presentations for internal use, training, or customer education

Help monitor and respond to launches or campaign feedback from field sales or channel partners

Collaborate with the Strategist and Creative/Design team to maintain brand consistency and integrate customer insights into materials

Collaborate with Strategist, Digital Marketing and eCommerce teams to review dashboards and KPIs; analyze results in the context of assigned product lines and review relevant findings with the Strategist and PM to inform campaign improvements

Track usage and effectiveness of campaigns, materials and samples by compiling basic performance metrics from digital marketing sources, inventory, and other sales support tools

Conduct competitive research to monitor trends in marketing collateral, messaging, packaging, and merchandising

Assist in tracking marketing spend for assigned projects and maintaining budget documentation

Support reporting efforts by helping gather inputs and prepare summaries for campaign recaps or quarterly reviews

Recommend ways to optimize assets based on feedback from the field, customers, and other internal stakeholders along with KPIs

Qualification

Marketing CommunicationsContent DevelopmentDigital MarketingProject ManagementAnalytical SkillsEmail CampaignsSEO KnowledgeMicrosoft OfficeStrategic ThinkingCreative BriefsTrade Show PlanningAdobe Creative SuiteCRM ToolsERP SystemsInterpersonal SkillsCollaborationAttention to DetailVerbal CommunicationWritten Communication

Required

Bachelor's degree in the Marketing, Communications, Public Relations, Media Studies or related field is required

Minimum 2-5 years' experience in product marketing, marketing communications, or brand strategy experience, including traditional and digital media, ideally within the construction, building materials, manufacturing or the B2B space

Exceptional strategic thinking and communication skills

Familiarity with preparing creative briefs, coordinating with creative/design teams, and specifying and printing marketing collateral and tools, including press runs

Takes initiative, hands on direction, is self-motivated and assertive

Strong project management and time management skills; organized with ability to manage multiple projects simultaneously

Excellent interpersonal skills to work with diverse groups of people

Strong writing, editing and analytical skills; attention to detail is a must

Good listening skills, verbal and written communication

Experience with trade show planning, preparation and execution required

Experience creating, supporting or managing content for digital platforms such as email campaigns, landing pages, and product web pages

Exposure to eCommerce platforms and the ability to deliver copy, images, and attributes for digital product listings

Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), proficiency in marketing automation, CRM tools, and analytics platforms (e.g. Microsoft Dynamics, MailChimp, Pardot, Salesforce Marketing Cloud, Hubspot, MailChimp), proficiency with project management tools (e.g. Asana, Monday.com, Trello, Smartsheet). Intermediate knowledge of and functional proficiency in ERP systems (Oracle JD Edwards EnterpriseOne)

A current passport is required

Must be able to lift and/or carry a minimum of 15 pounds

Must be able to push/pull 15 pounds

Must be able to stand at least 3 hours of the day

Must be able to sit at least 7 hours of the day