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Community Tax, LLC · 2 months ago

Marketing Data Analyst

Chicago, IL

Full-time

Onsite

Mid Level

$65K/yr - $65K/yr

3+ years exp

Community Tax, LLC is a national leader in tax resolution and financial services, dedicated to helping individuals and small businesses overcome tax debt. They are seeking a Marketing Data Analyst to take ownership of their marketing data infrastructure and analytics, focusing on integrating data from multiple sources and delivering actionable insights across all marketing channels.

CommunitiesFinancial Services

Responsibilities

Consolidate data from all marketing channels (SugarCRM, Google Analytics, ad platforms, referral systems, etc.) into a unified data warehouse

Design and maintain interactive dashboards and reports that monitor key performance indicators across campaigns

Develop and refine multi-touch attribution models to credit marketing channels and partners appropriately

Perform cohort analyses to evaluate campaign effectiveness over time and provide insights on customer behavior and lifetime value

Track affiliate and partner referral metrics closely, ensuring that each partner’s contributions are accurately reported

Provide the Partner Marketing team with data-driven insights into which partnerships and channels are most effective

Analyze marketing and sales data to identify trends, anomalies, and opportunities

Recommend data-backed strategies to improve conversion rates, reduce acquisition costs, and maximize marketing ROI across all channels

Work with marketing, sales, and technology teams to ensure data alignment and integrity

Support marketing leadership with ad-hoc analysis and clearly communicate findings to both technical and non-technical stakeholders

Qualification

Marketing AnalyticsSQLData VisualizationCohort AnalysisAttribution ModelingSugarCRMGoogle AnalyticsETL ProcessesPower BILookerTableauBilingual (Spanish/English)Communication Skills

Required

3+ years of hands-on experience in marketing analytics, business intelligence, or data analysis

Experience with advanced analytical techniques, including cohort analysis, attribution modeling, and campaign performance evaluation

Proficiency with data visualization and BI tools (e.g., Power BI, Looker, Tableau or similar) to create clear and impactful dashboards

Familiarity with marketing data sources and tools: CRM systems (especially SugarCRM), Google Analytics and Tag Manager, online advertising platforms, and partner referral tracking data

Strong communication skills

Bilingual Fluency in Spanish/English is a plus