Xynergy® Media & Digital Marketing · 3 months ago
SEO / SEM Digital Marketing Specialist
Xynergy® Media & Digital Marketing is dedicated to excellence in digital marketing since 1994. They are seeking an SEO / SEM Digital Marketing Specialist who will be responsible for developing and executing strategic marketing campaigns, managing client relationships, and optimizing digital presence to achieve tangible results.
MarketingWeb Design
Responsibilities
Decipher a client’s business goals, competitive landscape, industry nuances, target audience and marketing objectives
Develop and execute organic search approach and monitor competition: detailed SEO analysis and technical recommendations for conversion improvement
Execute synergistic digital campaigns over multiple channels such as SEO, Google Adwords, Moblile Digital Advertising and Social Media
Monitor online presence conversions, website performance and campaign analytics to make real time adjustments, report on goals and enhance the search results
Aggregate data from multiple platforms and tools (such as Adwords, SEO Moz and others). Applying the data to clear reports with strategic insights to Clients
Develop strategic content and promotion calendar with keyword strategies for optimal on-site performance
Identify information trends culminating into detailed content updates developed to take advantage of trends and news
Comprehensive link development process and facilitation of quality link exchanges
Copywriting - assist with blogs, articles and ad compositions
Stay current with SEO and social media trends, best practices, and pro-actively recommend enhancements to client work
Research ways to improve efficiencies for the client and the agency
Have or be in the process of obtaining Google Analytics certification
Qualification
Required
3+ years of experience in digital marketing with an emphasis on business online campaign execution, Search Engine Optimization / Marketing, and client management
4-year college degree or equivalent work experience required
In depth understanding of Google Analytics
High-level proficiency in Microsoft Office, particularly Excel
Exceptional oral, written, and communication skills
Affinity for Data analysis and critical review
General knowledge of Website CMSs, HTML, Google Analytics and Search Console
Excellent interpersonal skills and an eagerness to work as a member of a team
Preferred
Graduate degree a plus
3+ years of experience in online and SEO marketing, agency experience preferred
Have or be in the process of obtaining Google Analytics certification
Positive, friendly, respectful and reliable
Pro-active learner who can draw from a variety of Internet resources to constantly improve their skills and abilities
Enjoys instructing others and being part of a team
A flexible problem solver capable of working with engineers and designers to determine the best compromises and solutions to attain stated goals
Company
Xynergy® Media & Digital Marketing
Celebrating over 20 years in business, Xynergy, Inc.
Funding
Current Stage
Early StageTotal Funding
unknown2018-05-14Acquired
Company data provided by crunchbase