Mercury Insurance ยท 1 day ago
Director Public Relations
United States
Full-time
Remote
Lead/Staff, Director/Executive
$115K/yr - $277K/yr
12+ years expMercury Insurance is a company dedicated to helping people reduce risk and manage unexpected events. They are seeking a strategic and experienced Director of Public Relations to lead external communications efforts, develop PR strategies, and enhance brand reputation while managing a high-performing PR team.
Insurance
Responsibilities
Develop and implement integrated public relations and communications strategies that support company goals and enhance brand positioning
Establish comprehensive PR measurement framework and KPI dashboards to track campaign effectiveness
Develop crisis communication and response plans, including real-time social media monitoring, rapid response protocols, and multi-channel crisis messaging
Oversee digital PR initiatives, including off-site PR, reputation management, and SEO and AEO/GEO driven content strategies
Collaborate with C-suite executives on strategic communications initiatives
Utilize data analytics to optimize PR strategies, budget allocation, and campaign performance in real time
Manage corporate reputation and thought leadership positioning across all stakeholder groups
Develop story concepts, craft media outreach plans, and place stories with high profile content creators and publications
Build and maintain relationships with key media contacts, industry analysts, and influencers across traditional, digital, podcasts, and other emerging media platforms
Develop and execute comprehensive podcast booking strategies, including identifying target shows, managing booking pipeline, and coordinating appearance preparation
Manage digital media outreach, including blogger relations, online publication placement, and social media amplification
Coordinate executive communications, including presentations, media interviews, and podcast appearances
Oversee podcast content planning, including talking points creation, follow-up content repurposing, and data-driven topic development based on audience engagement and business impact metrics
Design and implement crisis communication protocols with emphasis on digital channels and real-time response capabilities
Manage digital PR campaigns that integrate ASO and SEO/AEO best practices, content marketing, and social media strategy
Develop communication strategies for key stakeholder groups, including consumers, customers, independent insurance agents, employees, regulatory authorities, and community partners
Establish a reporting framework to demonstrate how stakeholder media and content efforts connect to business objectives and organizational impact
Coordinate corporate social responsibility communications across all media channels
Collaborate with internal data scientists to implement attribution modeling to connect PR activities to business outcomes including lead generation, sales impact, and brand value
Lead and develop a high-performing public relations team of 2-4 professionals with specialized skills in digital PR, media relations, and content creation
Provide strategic guidance and mentorship to direct reports on crisis protocols and digital communications best practices
Oversee budget planning and resource allocation for traditional, digital, and emerging media initiatives
Collaborate with cross-functional teams including Marketing, Product Management, Underwriting, Claims, Climate Science, and Experience
Qualification
Required
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
12+ years of progressive public relations and communications experience
5+ years in leadership roles managing teams and budgets
Minimum 5+ years of digital PR experience, including online reputation management, off-site PR, and SEO-driven PR
Minimum 3+ years of podcast booking and planning experience with established podcast network relationships
Exceptional written and verbal communication skills with ability to adapt messaging for different digital platforms
Strong traditional media relations experience with established industry contacts
Strategic thinking with ability to translate business objectives into integrated communications strategies
Experience identifying and implementing AI-driven solutions to improve operational and process efficiencies
Strong leadership and team development capabilities
Preferred
Master's degree in Communications, Public Relations, Journalism, Marketing, or related field
Insurance and/or financial services experience preferred
Benefits
Competitive compensation
Flexibility to work from anywhere in the United States for most positions
Paid time off (vacation time, sick time, 9 paid Company holidays, volunteer hours)
Incentive bonus programs (potential for holiday bonus, referral bonus, and performance-based bonus)
Medical, dental, vision, life, and pet insurance
401 (k) retirement savings plan with company match
Engaging work environment
Promotional opportunities
Education assistance
Professional and personal development opportunities
Company recognition program
Health and wellbeing resources, including free mental wellbeing therapy/coaching sessions, child and eldercare resources, and more
Company
Mercury Insurance
Mercury Insurance has offered quality insurance for personal auto insurance to homeowners insurance to mechanical breakdown protection.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-11-29IPO
Leadership Team
T
Ted Stalick
SVP & CFO
V
Victor Joseph
President & Chief Operating Officer
Recent News
2025-12-18
2025-12-04
2025-11-25
Company data provided by crunchbase